Manager, Digital Marketing (PH)
Manager, Digital Marketing (PH)
The Walt Disney Company
Glendale, CA
See who The Walt Disney Company has hired for this role
Pay found in job post
Retrieved from the description.
Base pay range
$102,000.00/yr - $136,700.00/yr
Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. Along with the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses and Disney.com across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.
The Manager, Digital Marketing will lead the editorial strategy for brand and franchise campaigns, ensuring alignment with brand standards and strategic objectives. This role requires a dynamic and innovative thinker who can develop audience-first content goals and creative, manage agency partners, and collaborate with cross-functional teams to enhance digital brand strategy. The ideal candidate will be a digital expert with a strong understanding of current trends and platform updates, capable of providing on-the-ground social capture and event coverage as needed.
Content Development
Editorial Strategy Leadership
Agency and Partner Management:
The Manager, Digital Marketing will lead the editorial strategy for brand and franchise campaigns, ensuring alignment with brand standards and strategic objectives. This role requires a dynamic and innovative thinker who can develop audience-first content goals and creative, manage agency partners, and collaborate with cross-functional teams to enhance digital brand strategy. The ideal candidate will be a digital expert with a strong understanding of current trends and platform updates, capable of providing on-the-ground social capture and event coverage as needed.
- Please Note - this role is projected to have an end date of September 2025
Content Development
Editorial Strategy Leadership
- Lead the editorial strategy for brand and franchise campaigns.
- Develop and implement audience-first content goals and creative.
- Develop creative concepts in support of enterprise initiatives.
- Build out a monthly editorial calendar, ensuring that priorities and brand goals are reflected in the content plans.
- Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support
- Stay abreast of digital trends and platform updates to inform strategy and execution.
- Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed
Agency and Partner Management:
- Manage agency partners in content development, ensuring alignment with brand standards and strategic objectives.
- Handle partner support requests and provide consultation on partner creative.
- Work with cross-functional partners to source and develop creative in alignment with the digital brand strategy.
- Serve as an internal thought partner and digital expert representing the Disney and Franchise brand.
- Team Operations: Participate in refining systems and operations for the Social Team
- Cultural Focus: Foster a work culture that values inclusivity, collaboration, creativity, and problem-solving.
- Team Leadership: Manage a direct report and serve as an internal lead for professionals, ranging from experienced to early-career individuals, including experienced individual contributors. act as an influential team leader for more junior team members in terms of presentation, planning, operations, and organizational awareness
- Professional Development Workshops: participate in quarterly planning and professional development workshops to enhance the skills and growth
- Resource Management: Maintain documentation of incremental workload and resource needs to proactively address bandwidth concerns. Provide real-time updates to team leader to manage impact.
- Project Team Support: Frame and contribute to project team meetings, establish agendas, and provide strategic recommendations to drive growth and address complex situations effectively.
- Minimum 5+ years of experience in social/digital marketing, ideally working in a big brand setting.
- Outstanding project management, communication, and organizational skills.
- Top of the line passion, appreciation, and knowledge of Disney and Disney+ brands, films, characters, shorts, TV series, and Disney Parks presence.
- Invested in developing creative, social first ideas that drive meaningful cultural impact and resonance with fans
- Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
- Superior knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube) and native products, plus invested interest in exploring new spaces.
- Up to date with the latest trends and platform updates and able to use those to inform strategy.
- Excellent writing and copy-editing skills with the ability to translate traditional marketing content into brand-relevant conversations.
- Passion for storytelling, listening to what the community has to say, and providing memorable and/or award-winning experiences in the social space.
- Knack for finding creative solutions to challenges and using data to drive decision-making.
- Team player with a strong work ethic and high level of confidentiality.
- Strong attention to detail and ability to use sound judgement as it relates to brand safety.
- Polished in presentation and communication.
- Able to be nimble and adapt quickly to new technologies and processes.
- Perpetual learner’s attitude, always looking for ways to improve processes and learn and grow.
- Passion for creating diverse, equitable, and inclusive content.
- Preferred experience in Airtable, Sprinklr publishing and reporting, Google Workspace, Slack, Zoom, Photography, Videography, and Photoshop.
- Bachelor’s Degree, preferably in Communications, Business, Marketing, Film, and/or related field and/or equivalent years of industry experience.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Entertainment Providers
Referrals increase your chances of interviewing at The Walt Disney Company by 2x
See who you knowGet notified about new Digital Marketing Manager jobs in Glendale, CA.
Sign in to create job alertSimilar jobs
People also viewed
-
Social Media Manager
Social Media Manager
-
Director, Digital Marketing
Director, Digital Marketing
-
Integrated Marketing Manager : Global Campaigns & Programs
Integrated Marketing Manager : Global Campaigns & Programs
-
Brand Marketing Director
Brand Marketing Director
-
Manager, Paid Media
Manager, Paid Media
-
Sr. Manager, Brand Social
Sr. Manager, Brand Social
-
Brand Manager - Cannabis
Brand Manager - Cannabis
-
Associate Brand Manager
Associate Brand Manager
-
Content Marketing Manager, Co-marketing & Events, US, Amazon Ads
Content Marketing Manager, Co-marketing & Events, US, Amazon Ads
-
Product Marketing Manager, Future Glasses
Product Marketing Manager, Future Glasses
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More