Manager, Events Marketing

The Optica marketing team is responsible for a comprehensive promotion program that supports publishing, events, awards and recognitions, corporate membership and exhibits sales. The Manager, Events Marketing, supports a defined portion of this portfolio with particular emphasis on conference and meetings promotion. While not a technical marketing role, the position benefits from an individual with expertise in science and/or technology paired with commercial experience.

The position provides tactical promotion for a significant portion of the annual meetings portfolio to ensure organizational key results are met in event attendance and revenue.

The position relies heavily on sustaining strong relationships between the marketing team, other Optica teams and relevant volunteers.

PRIMARY RESPONSIBILITIES:

Optica Events

• In collaboration with the Director of Marketing, develops comprehensive marketing strategies and plans to achieve key performance metrics for a select portfolio of Optica events.
• Develops and manages content calendars and production schedules to ensure successful project outcomes.
• Ensures Optica events are communicated effectively through supplemental channels such as newsletters and calendar listings.

Website and New Media

• Assumes quality assurance responsibilities on events website content, ensuring accuracy and relevancy, consistency and adherence to brand and style guidelines.
• Ensures Optica Events are effectively communicated and cross-promoted to and with other teams in the organization.

Direct Marketing

• Project manager for a high-volume, direct marketing effort comprised of print and email tactics; this includes significant time spent collecting/synthesizing program content from multiple subject matter experts, copywriting, facilitating review/approvals and design and production.
• Manages production of collateral pieces including design, print and mail.
• Administers the fulfillment of trade agreement deliverables to ensure Optica Events are promoted effectively throughout industry media websites and publications.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in communications, marketing or business administration
• Minimum 5 years professional expertise in all aspects of marketing disciplines
• Experience promoting conferences and/or conventions; a background in international events is a plus

Comprehensive understanding of best practices in traditional direct marketing, digital marketing and prospect/lead generation

SKILLS AND ABILITIES:

Highly effective team player with accomplished oral communication and presentation skills. Must have the ability to articulate and promote marketing strategies and campaigns in a persuasive way to non-marketers.

Excellent written communication skills (including careful proofreading and copyediting); must have the ability to translate highly technical source material into compelling promotional copy

• Strong project management skills with a keen attention to detail and the ability to multi-task to meet deadlines
• Knowledge of complete marketing cycle and ability to demonstrate expertise in all phases; experience producing multi-format marketing collateral (digital, print and multimedia), and managing prospect lists

Ability to successfully manage relationships with external vendors

TECHNOLOGIES:

• Experienced user of Microsoft Office Suite applications and Google Workspace (especially Google Sheets)
• Working knowledge of select Adobe Creative Suite applications—experience with Acrobat, Dreamweaver (or other HTML editors) and Photoshop preferred
• Comprehensive understanding of all facets of email production and website content management practices