Manager, Global Social Media, Content and A&I, essie DMI

Manager – Social, Content & A&I (essie DMI)

Location: 10 Hudson Yards, New York, NY

This position will initially be based in the IT Cosmetics – Jersey City, NJ office, located at 111 Town Square Place, with the understanding that this office and your position will be relocating to our Hudson Yards – New York office in the future, timing to be confirmed

Division: Consumer Product Division

Reports to: Director of Social, Content & A&I

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
  
  

With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.

A Day in the Life

Responsibilities

Social Media & Content (60%)

• Assist in executing the essie global social strategy, tapping into consumer insights, brand equity and vision/mission.
• Drive & create social content strategy for global campaigns spanning hero launches, brand storytelling and product animations
• Drive creation of best-in-class, hi-fi Brand social content with agency partners and ‘quick & dirty’ reactive trend content in-house on iPhone, Canva, Photoshop etc.
• Develop agency briefs and manage communications for global brand content and campaigns, collaborating with cross-functional partners and drive countries to ensure deliverables align with overarching strategy for the program
• Execute fully loaded campaigns including ideation, global dossier release, launch, monitoring, and analysis
• Manage and execute always-on, white-label social content with agency partner for global Instagram channel
• Be Immersed in culture and trends to help improve essie’ cultural relevancy through content
• Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platforms
• Partner with team members to manage/create the global Instagram calendar and content, supporting key business objectives and messaging
• Support invoicing and budget management for relevant work
  

Advocacy & Influencer (40%)

• Be Immersed in culture and trends to help improve essie’ cultural relevancy through content, among influencers and with the press.
• Assist Director/AVP to manage the global advocacy program; foster and grow network of current influencers and brand advocates
• Ideate around impactful influencer programming to support strategic launches and pillar priorities
• Forecasting & Ideation for Influencer/advoacy Mailers and related product inventory
• Work closely with the essie marketing team (to ensure all brand communications and influencer marketing efforts are aligned and synergistic
• Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors
  
  

Requirements

• 2+ years of relevant experience in social strategy and activation – preference for beauty and/or fashion – content creation experience a plus
• A pulse on trends, cultural/global conversations and the ever-changing social and influencer landscape
• Strong understanding and knowledge of each social media platform from a brand marketing perspective, including platform updates, paid media formats, changing offerings, news, analytics, and reporting tools across desktop and mobile
• A passion for data, analytics, insights and trends and ability to cull through and provide actionable insights to guide overall global social media strategy across all media types including video and live content
• Keen eye for brand codes and tone of voice
• Experience working cross-functionally and with agencies to develop campaigns and content that engage and create increased interest in the brand
• Knowledge and understanding of social listening
• Monitor trends via real-time reporting and identify ways the company can leverage current topics of interest, know ecosystem and demonstrate curiosity and customer centricity
• A big thinker with highly skilled in storytelling and self-expression through color
• Must have an excellent eye for design and photography
• Must be organized but also nimble and flexible to adjust to real-time demand
• Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr
• Boldness to think outside of the box and bring break-thru, integrated ideas
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Strong appreciation for our business / sensitivity to métier
• Must be professional and energetic with a positive attitude
  
  

What We Offer

• Salary Range: $98,200-$137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Your Future Team

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

We Are Committed and Engaged

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.


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