Manager of Marketing & Digital Strategy - Lifestyle and Independent - Remote

This role will be supporting the luxury division and independent hotels of our portfolio.

Reporting to the Director of Marketing & Digital Strategy: Independent & Lifestyle, the Manager of Marketing & Digital Strategy is responsible for enhancing the company’s use of on- and off-line marketing channels to improve market share and drive revenue performance for all hotels and outlets within assigned portfolio of hotels. The selected candidate is an entrepreneurial leader who is responsible for brand strategy and stewardship; omni-channel marketing strategy and execution; oversight of the hotels’ digital presence and experiential storytelling; delivery of data-driven paid media results; email marketing; and public relations, social media, and reputation management strategies.

The Manager of Marketing & Digital Strategy owns the development of the marketing roadmap for the portfolio and oversees its execution. It is responsible for the development, management, and execution of marketing and branding initiatives including reporting, analytics, advertising, marketing plans, collateral, videography and photography, and market research that maximizes exposure to achieve budget, increase revenues and meet market share targets

Keys to success will be:

(1) Position hotels as leaders in competitive markets

(2) Align strategic marketing KPIs

(3) Structure strategic marketing plans to effectively deliver relevant and engaging messaging to an ideal targeted customer profile to drive commercial metrics

(4) Analyze marketing and digital performance to make data-driven recommendations on budgets and strategic and tactical executions.

• Best-in-class digital presence for assigned portfolio through brand strategy and execution; experiential storytelling, content, and visual assets; and revenue generating technologies and merchandising.
• Manage and optimize the portfolio’s email marketing strategy.
• Ensure development and pull-through of hotels’ brand strategy across all consumer touch points.
• Oversight of paid media and advertising vehicles to maximize revenue delivery for all hotels.
• Champion, develop, and execute successful public relations, social media and influencer marketing strategies.
• Collaborate with General Managers, Directors of Sales & Marketing, Commercial Strategy partners, and above-property leadership to deliver on-strategy marketing programs.
• Manage internal resources and external partners and hold them accountable to delivering best-in-class service and performance.
• Influence the development and execution of portfolio-wide strategies.

Requirements:

• Previous digital marketing experience for Independent luxury hotels - Required
• Dynamic leadership style, entrepreneurial spirit, and passion for driving results.
• Ability to articulate clear, concise marketing strategy, challenges and achievements to all stakeholders.
• Ability to influence and motivate others, build momentum around common goals, and gain trust and credibility.
• Propensity to leverage data to make marketing strategy decisions.
• Proven experience and knowledge of hotel and marketing technology tools and systems.
• Excellent interpersonal skills including strong verbal, listening, and written communication.
• Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment.
• Ability to work independently on projects and collaborate as a strong team member.
• Excellent attention to detail, flexible, and adaptable to change.
• Ability to operate under pressure and meet or exceed deadlines.
• Excellent organizational, time-management, and analytical skills.
• Imagination and creativity skills, focusing on improving financial performance through changing marketing channels.
• Ability to meet the demands of the work schedule, to be at work and on time. May occasionally require travel and the ability to work outside of regularly scheduled hours. Schedules may vary based on business need

Preferred & Required Experience

• 4-year degree required
• 5+ years of experience in marketing communications, digital strategy, branding, public relations, etc.
• Digital marketing and/or eCommerce experience with independent and/or soft branded hotels
• Proficiency managing paid media campaigns and strategies.