Manager, Product Marketing

Get To Know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com. And check out Twitter (twitter.com/pokemon), LinkedIn (linkedin.com/company/Pokemon), YouTube (youtube.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

• Job Title: Manager, Product Marketing
• Job Summary: Own development of marketing strategy and execution of integrated marketing campaigns supporting Pokémon’s global competitive gaming events (Premier Events) and grassroots play programs (Organized Play) featuring Pokémon Trading Card Game and Pokémon video game products. This is a people management role responsible for leading a team that will work closely with cross-functional marketing and business partners to establish marketing goals, category messaging, and go-to-market plans that help achieve long-term business goals.
• FLSA Classification (US Only): Exempt
• People Manager: Yes
  
  

What you’ll do

• Manage and mentor a Product Marketing team responsible for driving attendance and viewership of Pokémon’s global competitive gaming events (Premier Events) and participation in Pokémon’s grassroots play programs (Organized Play).
• Develop annual marketing KPIs working in partnership with Premier Events and Organized Play Product Managers and Channel Marketing to define how marketing will help achieve business goals.
• Lead the development of Premier Events and Organized Play product marketing strategy and annual marketing plans and manage annual marketing budget
• Partner with PR, Social Media, Retail, Events and Digital Marketing teams execute integrated marketing campaigns to support Premier Events and Organized Play events and initiatives.
• Manage development of marketing materials and creative assets, including managing in-house and agency creative teams and leading internal and external partner feedback loops and approvals
• Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders
• Work with external Media Planning agency partner to develop annual and campaign advertising plans.
• Prepare marketing campaign performance reports, tracking against business and marketing key performance indicators (KPIs) and recommending necessary adjustments for future success
• Stay current on industry trends and consumer research, using this knowledge to inform marketing strategy and tactics
• Own the positioning and messaging of both new and existing events and programs
• Build and manage relationships with product managers, leadership stakeholders, integrated marketing team and external stakeholders, including international partners
  
  

What you’ll bring

• Five (5) to seven (7) years of related professional experience, include at least two (2) years in a product marketing manager or similar agency role
• Two (2) years of people management experience and proven success in managing a team of diverse skill sets and experience
• Experience marketing Esports, professional sporting events or live consumer events preferred
• Experience managing development of 360 marketing programs utilizing a paid-earned-owned framework
• Experience leading cross-functional marketing teams to execute marketing campaigns, particularly social media and digital marketing teams.
• Experience working with agencies and external partners to execute marketing initiatives
• Understanding of Paid Media platforms and best practices is preferred
• Familiarity with audience segmentation data and utilizing it to drive decisions and content direction
• Demonstrated program management skills to support the creation and implementation of hype, launch, and sustainment marketing activities
• Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level
• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development and live events
• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions
• Organized and process-oriented with proven ability to manage multiple projects at once
• While knowledge of the Pokémon brand is a plus, it is not required. However a willingness to learn more about the brand and develop a passion for Pokémon is a must.
• Bachelors degree required.
  
  

Base Salary Range: For this role, new hires generally start between $126,000 - 149,150 per year. The full range is $126,000 - $188,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

How You’ll Be Successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
  
  

What To Expect

• An employee first culture.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.
  
  

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.