Manager, Retention Marketing

Job Description

Female founded and led, Beyond Yoga creates buttery soft activewear and beyond for every size, shape, moment, and movement from our own line of meticulously researched fabrics. Our obsession for softness and fabrics, and a relentless pursuit of quality and fit makes Beyond Yoga a fan favorite at every stage of life. We proudly celebrate diversity and welcome all ethnicities, cultural backgrounds, belief systems, and identities.

We encourage our team to be active members of their local and global communities through opportunities like Social Good Day to participate in a cause of their choosing. Like us, the people we hire are passionate, honest, warm, enthusiastic, and fun!

In September 2021, we joined Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeans wear. Beyond Yoga operates as a standalone brand with the benefit of LS&Co.’s global capabilities to help it achieve its goals of brand-building, store opening, category expansion and distribution.

The Manager, Retention Marketing is responsible for developing and executing email & SMS campaigns to increase customer lifetime value and revenue. This role requires a deep understanding of email & SMS marketing, retail, customer behavior, data analysis, and email service providers. The ideal candidate will be a data-driven marketer with a proven track record of success in driving customer retention and loyalty.

The Ideal Candidate

• Passionate about email and SMS marketing
• Super collaborative team player
• Thrives in a fast-paced environment
• Detail-oriented and obsessed with flawless execution
• Self-starter who is equally as comfortable working from home and at the office
  
  

What You Will Do

• Support and lead execution of email and SMS marketing strategies aligned with overall business goals and objectives utilizing data-driven insights to identify opportunities for improvement and optimization
• Drive the strategy, implementation, and ongoing evolution of all lifecycle and trigger programming, including but not limited to: email & SMS acquisition initiatives, advanced segmentation, onboarding journeys, nurture, and win-back programs
• Submit timely briefs that clearly communicate needs, leverage learnings of current business trends and past performance.
• Optimize email & SMS journeys leveraging automation across our site and marketing channels to optimize engagement and improve retention
• Partner with Creative Team to design and refine email and SMS communication templates based on performance KPI(s).
• Provide regular reports and insights identifying trends, areas for improvement, and opportunities for growth
• Leverage tools & insights to maintain healthy deliverability and database fill.
• Consistently benchmark and optimize channel to current industry trends, best practices and AI-based technology evolutions
  
  

Skills You Will Need

• Excellent verbal and written communication skills
• Curiosity - you are not afraid to ask questions and you have lots of them
• Ability to quickly navigate across multiple software platforms (think many tabs open at the same time!)
• Email industry expertise
• Fast learner
• Leadership executing successful BFCM programs
• Expertise with A/B testing
• Strong organization skills
  
  

Experience You Need

• Bachelor's degree or the equivalent industry experience
• 5+ years email marketing
• Experience using Klaviyo & Shopify (critical!)
• Experience using project management software (Asana is a plus)
• Experienced in managing external vendor relationships
  
  

The expected starting salary range for this role is $77,300 - $115,000. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respects people from diverse backgrounds while enabling our employees to make an impact. We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible.

EOE M/F/Disability/Vets

LOCATION

USA, Culver City, Beyond Yoga HQ

FULL TIME/PART TIME

Full time

Current LS&Co Employees, apply via your Workday account.