Manager - Social Media

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.
  
  
  

Who We Are

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).

• Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.
  
  
  

What Will You Be Doing?

The Social Media Manager will play a leadership role in cultivating brand advocates and connecting with our customers as part of their overall experience with Frontier Airlines. This position will also play an instrumental role in developing and executing customer engaging and brand building content. Some key responsibilities include content creation, monitoring and managing the brand's social media channels, engaging with the community, encourage loyalty, stimulate conversions, and foster conversation around the brand.

Essential Functions

• Develop and implement comprehensive social media strategies across multiple platforms (e.g., Facebook, X, Instagram, TikTok, LinkedIn) that align with Frontier's marketing goals and drive key performance indicators.
• Oversee, create, and curate high-quality, engaging content, including text, images, and videos, that resonates with Frontier's target audience by platform.
• Work closely with and provide guidance to creative services teams for multi-media content generation.
• Be highly tuned into customer sentiment, cultural trends, and viral moments and be able to quickly create content that reflects on each.
• Work with costumer care teams to monitor and respond to customer inquiries, comments, and feedback in a timely and professional manner.
• Analyze social media performance metrics to measure campaign effectiveness, identify trends, and optimize strategies.
• Generate and present weekly, monthly, and quarterly reports to marketing and commercial team leaders.
• Collaborate with paid teams to identify and execute paid social media campaigns that drive revenue and increase bookings.
• Support influencer and affiliate marketing campaigns to drive revenue and increase bookings.
• Work closely with the marketing team to ensure consistent messaging and alignment with overall marketing goals.
• Stay abreast of the latest social media trends, best practices, and industry news and create actionable plans on how to incorporate these into Frontier social media plan.
• Manager and mentor a team of social media professionals and content producers by providing guidance, training, and task assignment.
  
  
  

Qualifications

• 5-10 years of social media and digital marketing experience required
• Previous experience managing a team
• A proven track record managing social media platforms like Facebook, Twitter, Instagram, LinkedIn and TikTok.
• A strong understanding of user behavior and demographics per unique social media platform
• A strong understanding of platform algorithms and best practices for expanding organic reach and engagement.
• An eye for spotting social media trends and moments
• Amazing storytelling, content creation and copywriting skills
• Ability to think fast with sound judgement and decision-making skills
• Ideal candidate will have experience working with large social communities and nationally recognized brands
• Experience analyzing, tracking, and building reports for social media campaigns using analytics tools like Google Analytics (GA4) and Power BI.
• Experience using social scheduling tools like Sprout Social, Loomly, and Later.
• Experience with social monitoring and listening tools like Meltwater.
• Experience using video and content production tools like CapCut and Canva.
  
  
  

Knowledge, Skills And Abilities

• Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
• Ability to travel and work offsite (airport, hanger, etc) in addition to working in the office.
• Ability to work with minimum supervision in a collaborative team environment
• Microsoft office product skills including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with ability to work on several projects at a time
  
  
  

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

• Social Media Coordinator
• Content Producer(s)
  
  
  

Salary Range

$81,752 - $108,511

Please note: this posting will closed on or before 9/23/2024

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.