At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
What you'll do:
Oversee AWAL brand strategy and social media strategy
Manage all AWAL digital properties (including all social platforms, website & blog)
Work directly with artists and internal teams to produce AWAL branded events & activations
Along with Head of PR, oversee AWAL’s participation and submission for industry events, awards and conferences
Responsible for crafting and maintaining our brand tone of voice
Brainstorm and implement new AWAL-branded content series, optimized for each channel
Oversee social media content calendars and work with the design team to support social campaigns
Post and schedule content across multiple platforms
Use analytics tools to create social performance reports and collate data that will inform our social strategy
Stay on top of emerging social & industry trends
Work with our internal teams to compile and promote key artist/songwriter projects, company achievements, awards and press coverage
Conceptualize & work directly with internal teams and senior leadership to produce AWAL branded events & activations at industry conferences
Track and oversee submissions for industry awards on behalf of AWAL
Assist in media/partner outreach on behalf of the AWAL brand and its executives; produce brand advertisements
Who you are:
3+ years of experience at a label, agency, management company or similar environment
You’ll live and breathe AWAL, crafting high quality content plans to bring our brand to life on social media & beyond
Passionate storyteller with the ability to communicate creatively and manage project collaborators, a strong eye for aesthetics
A demonstrated track record of creating and executing effective marketing campaigns, with demonstrable ROI
Hyper-knowledgeable about music and internet culture, expert user of social media with a passion for all platforms
A self starter, and can think on your feet, excited to grow your career in this industry
An adept producer/project manager with a high level of attention to detail
Skills
Strong team player with excellent people skills
Understanding of social media analytics & strategy
Knowledge of SproutSocial or other social CMS
Superior organizational skills with an ability to manage multiple projects at once
Excellent communication skills, both written and verbal; Copywriting
Ability to communicate creatively & submit content briefs
Basic Photoshop or video editing a plus (ie. cropping a photo, making a music video cutdown)
Interviewing skills for artist/employee/brand initiatives
Knowledge of Google Docs, Keynote, Google Drive
Some experience in event production and planning
What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
California Pay Range
$75,000—$85,000 USD
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Musicians
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