Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.
We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!
What we offer:
Remote company - work from home!
Competitive compensation
Flexible time off with inclusive holiday benefits
Comprehensive medical, dental & vision insurance for employees
Fully vested 401(k) matching
An awesome collaborative work culture, a diverse team, and more!
In general, on a typical day you will:
Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
Ensure account media plan, messaging and measurement approach aligns with the account strategy and client's business goals
Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes
Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth
Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media
Being a Strategy and Insights Specialist requires:
Bachelor's degree or equivalent experience
3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
Forward-thinking with a balance of strong analytical skills and creative thinking.
Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons
Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
Experience with survey design and quantitative survey analysis for audience segmentation and insights
Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
Ability to set up efficient and effective processes and manage and meet deadlines.
Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment.
Proven success developing and implementing new, innovative ideas.
A customer-centric, analytical and ROI based approach to all decision making.
Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives.
Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
Strong presentation skills and the ability to articulate and apply strategic thinking
Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
Stay up to date on the latest trends and innovations in the social realm
Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists
Bonus points if:
Experience at a marketing-tech, media start-up, or agency.
You're passionate about social media and/or influencer marketing
Salary Range:
$80,000 - $90,000
(dependent on candidate's related work experience, subject matter expertise, and work location)
About Influential
Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)
Influential is an equal opportunity employer.
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Technology, Information and Internet
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