Sundae School is seeking a dynamic and experienced Marketing and Creative Strategist to join our team. As a Marketing and Creative Strategist, you will be responsible for developing and executing innovative marketing strategies to drive brand awareness and engage our target audience in the fast-paced fashion and cannabis industry.
You will work closely with cross-functional teams including marketing, design, and product to conceptualize and implement creative campaigns that will elevate our brand. You will also be responsible for analyzing market trends, conducting research on competitors, and identifying new opportunities for growth.
This is a full-time position based in our headquarters in New York City, with a hybrid work schedule of 3-4 office days per week.
Key Responsibilities:
Develop and implement strategic marketing plans and campaigns to increase brand visibility and drive business growth
Create and execute innovative and engaging marketing campaigns across various channels including social media, email marketing, influencer partnerships, and events
Develop and execute scripts for all content
Manage relationships with external agencies and vendors to ensure seamless execution of marketing initiatives
Developing and implementing social media strategies that align with the company's goals
Creating and scheduling engaging content across multiple social platforms, including posts, stories, and videos
Monitoring social media trends and leveraging them to increase brand visibility and engagement
Engaging with followers, responding to queries in a timely manner, and moderating discussions
Collaborating with marketing, sales, and product development teams to create cohesive campaigns
Measuring and reporting on the performance of social media campaigns and adjusting strategies accordingly
Overseeing the brand's social media accounts' design elements, such as profile pictures, cover photos, and layouts
Staying up-to-date with changes in all social platforms, ensuring maximum effectiveness
Identifying and engaging with influencers and brand advocates to expand brand reach
Ensuring compliance with legal and ethical standards in social media communications
Providing insights and recommendations to senior management based on analytics and performance indicators
Requirements
4+ years of experience in marketing, preferably in the fashion or lifestyle industry
Proven track record of developing and implementing successful marketing campaigns
Strong creative thinking and problem-solving abilities
Proficiency in digital marketing channels including social media, email marketing, and influencer partnerships
Excellent written and verbal communication skills
Strong analytical and data-driven mindset
Ability to collaborate effectively with cross-functional teams
Experience with market research and competitor analysis
Per state law must be 21+ years old
Benefits
Contractor to Employee
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Non-profit Organizations and Primary and Secondary Education
Referrals increase your chances of interviewing at Sundae School by 2x