Marketing Campaign Analyst (Charlotte, NC (Hybrid) or Remote)

Where You’ll Work

Our flexible, hybrid work model offers the option to work remotely or in the office.

How You’ll Contribute

As a Marketing Campaign Analyst, you’ll be responsible for the execution of the marketing plan, and implementation of strategic initiatives to retain and increase financial professionals’ sales and brand awareness. This marketing professional will execute key marketing campaigns for financial professionals leveraging retention strategies, digital campaign tools, traditional marketing, and future innovative programs. These campaigns will target specific financial professional segments with relevant messaging intended to uncover engagement opportunities with existing and new financial professionals to generate qualified leads to Brighthouse Financial wholesalers.

In This Role, You’ll Get To

• Execute multi-channel marketing campaigns utilizing internal partnerships to increase sales and brand awareness.
• Work with internal creative team and strategic marketing agency partner to align with brand and product needs.
• Coordinate campaign planning and execution including follow-up activity of marketing programs with distribution partners and stakeholder teams.
• Assist with marketing plans; solicit feedback from marketing and distribution teams to continually improve universal financial professional marketing programs that are targeted to financial professionals.
• Analyze results of activity and provide suggestions for improvement to maximize results.
• Additional responsibilities as needed.
  
  

We’re Looking For People Who Have

• 1-2 years of Marketing experience.
• Project management skills requiring team facilitation and attention to detail.
• Ability to build strong partnerships within a cross-functional marketing team, agencies, and operate effectively in a highly matrixed environment.
• Competencies: Focuses on Customers, Produces Results, Communicates Effectively, Self-Starter
• A strong commitment to the success of the team and organization, demonstrating adaptability, collaboration, and passion while maintaining accountability.
• Effective communication skills
• Ability to think strategically and apply creative problem-solving skills
  
  

Research shows some people may not apply for a role if they don’t check all the boxes of a job description. If you don’t check every box listed, that’s okay. We would love to hear from you.

What You’ll Receive

• Compensation – Base salary ranging from $50,000 - $65,000 plus competitive performance-based incentives determined by company and individual results.
• Flexible Work Environment – Work remotely or in the office to better thrive in all areas of life.
• Paid Time Off – Recharge with a minimum of 20 days of paid time off and 16 paid company holidays per calendar year plus paid volunteer time and paid study time.
• Financial Health – Work toward achieving your financial goals through our 401(k) savings plan with company match (up to 6%) and annual company nondiscretionary contribution (3%), 15% employee stock purchase plan discount, and financial counseling services.
• Health and Wellness – Enjoy competitive medical, vision, and dental plans plus tax-free health savings accounts with potential company contributions up to $1,000 per family.
• Family Support – Care for loved ones with up to 16 weeks of paid leave for new parents, back-up dependent care, dependent care flexible spending account, and up to a $25,000 lifetime maximum during your adoption, infertility, or surrogacy journey.
• Life and Disability Support – Gain access to company-paid basic life insurance and short-term disability insurance.
  
  

The company and your department may occasionally gather in person throughout the year to foster a culture of belonging and promote team building. We’d love for you to join us during those company-wide and department-wide events to help you strengthen connections across the company.

Why join us?

Brighthouse Financial is on a mission to help people achieve financial security. Our company is one of the largest providers of annuities and life insurance in the U.S.,* and we specialize in products designed to help people protect what they’ve earned and ensure it lasts.

We empower employees to collaborate, bring their passion to work, and make an impact. Our inclusive work environment fosters a culture that celebrates diverse backgrounds and experiences. You can find out more about our company culture by visiting brighthousefinancial.com/about-us/careers/.

We’re proud to be one of the largest providers of annuities and life insurance in the U.S.* and recognized as one of the Healthiest Employers of Greater Charlotte by the Charlotte Business Journal. We’re also honored to be named to Newsweek’s list of Most Trustworthy Companies in America.

• Ranked by 2022 admitted assets. Best’s Review®: Top 200 U.S. Life/Health Insurers. AM Best, 2023.