Marketing - Content Specialist

ENG has evolved, expanded and become increasingly complex, but continues to be dedicated to being a high-growth, well-run, profitable business with employees and contractors located throughout the world.

As a Marketing Specialist, your primary responsibilities include developing and executing comprehensive content strategies that align with our business objectives and cater to audience needs across various digital channels such as websites, webinars, email marketing, blogs, social media, and more. You'll document and present these strategies based on thorough market analysis and buyer insights, collaborating closely with cross-functional teams to optimize content performance and messaging alignment. Conducting interviews with SMEs and sales teams will enable you to generate thought leadership content, while continuous analysis of content metrics will drive strategy optimization for improved engagement and conversions. Staying updated on industry trends and ensuring brand consistency and compliance with style guides are also integral parts of your role. Your contributions will drive innovation and maintain our competitive advantage in the marketplace.

Mandatory Requirements

• An Upper Intermediate level of English is an absolute must.
• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience as a Content Specialist or similar role in a B2B marketing environment.
• Excellent communication skills with a keen eye for detail and proficiency in storytelling, writing, editing, and research.
• Strategic thinker with a data-driven approach to content creation and optimization.
• Strong organizational skills, with the ability to manage multiple projects effectively.
  
  

Desirable Requirements

• Experience with content management systems (CMS) and digital marketing tools
• Technical background/ Experience in the Construction/AEC/BIM field
• HubSpot Experience
• Knowledge of SEO best practices and content optimization techniques
• Located in LATAM.