Marketing Coordinator

Description

Advanced Textiles Association (ATA) is a member-owned, member-driven trade association representing the global industrial fabrics industry. We have been serving the specialty fabrics industry since 1912 when fourteen manufacturers of canvas and awnings met and formed the National Tent & Awnings Association. The manufacturers decided to establish the trade association, and since this first gathering, the association has expanded in scope and purpose, and changed its name more than once, to become the largest textile trade association in the world. ATA is the largest, most comprehensive trade association serving this industry, and provides value to its members through events, publications, education, networking, business resources, industry advocacy and more. We work with members to provide sourcing solutions and referrals throughout the sales and production cycle. We deliver timely industry content to help members stay informed about their marketplace and our divisions provide market-specific activities and benefits to members.

Position Summary

The Marketing Coordinator works directly with the Marketing Director and internal groups to execute annual events advertising and marketing campaigns. This position requires an ability to write compelling and persuasive copy that helps meet the company’s goals for each of its campaigns. This position will work with multiple internal team members, outside vendors, and clients. The ideal candidate will have a strong attention to detail, exceptional time management, and effective communication skills. This is a full-time, non-exempt position that is eligible for remote work and must reside local to ATA headquarters and able to go into the office as needed.

Duties And Responsibilities

Copywriting and Creative Responsibilities:

• Drafts and edits a wide range of marketing communications across multiple platforms, including print and online, social media, advertising copy, e-mail blasts, event brochures and related pieces
• Works with Design team to generate professional final documents that meet brand standards and achieve marketing and company goals
• Serves as copywriter, editor, and internal consultant for developed materials; maintaining and continually improving corporate messaging, brand, and voice
• Makes content recommendations based on business and user needs
• Maintains awareness of customer, competitive, and industry trends in style, voice, and messaging
• Collaborates with members of the Marketing team to maintain the overall look, feel, and branding of our organization
• Passes along finished design collateral, both digital and print, to the appropriate project manager
  
  

Marketing Support Responsibilities

• Assists the Marketing Director and Design Team and Marketing Production Manager with formulation of strategic marketing plans and initiatives and executes assigned elements of those plans, including but not limited to print, online, social media, e-mail and other collateral
• Oversees multiple projects with varying timelines and ensures their timely execution under the direction of Marketing Director
• Helps establish long-term goals for targeting and reaching new markets
• Develops and maintains systems and databases to facilitate projects from inception to completion, specifically focusing on accomplishing set goals, and managing timelines and budgets where required
• Monitors and analyzes the effectiveness of all projects
• Tracks website performance and trends in Google Analytics
• Maintains and updates all digital ads to ensure they are current on all ATA websites
• Works with the design to pass along completed print ads to any outside partners or organizations needing them
• Operates specific social media channels and ensures they are producing content on an acceptable basis
• Maintains ATA social media accounts by tracking followers, engagement, and trend
  
  

Email Deployment System Responsibilities

• Gathers data and submits audience requests forms while serving as a point person for any audience requests
• Executes email sends for a variety of different campaigns
• Cultivates email analytics on each emails performance and organize in a way that is digestible to different teams
• Manages email calendar and audience development for emails outside of marketing
• Utilizes Excel to makes custom lists for member renewal emails
• Creates, tests, and deploys monthly digital publication emails
• Maintains and updates all digital ads running in (ATA’s) e-newsletters
• Tracks and gathers data on digital ad performance across multiple channels
• Manages and organizes email contacts, templates, and messages within our email deployment software, Higher Logic
  
  

Requirements

Qualifications/Competencies:

• Bachelor’s degree in Marketing, Communications, or related field
• 2+ years’ experience in a marketing or advertising writing-intensive role
• Solid background in writing and editing clear, lively and inspiring copy for a variety of destinations, preferably in a business-to-business setting
• Understanding of Google Analytics
• Experience designing and executing effective social media campaigns
• Familiarity with current social media trends and using all major platforms
• Experience with Adobe Acrobat preferred
• Understanding of Facebook ads, Google ads, Twitter/Linked ads is preferred
• Experience with e-mail blast programs, specifically Higher Logic or Constant Contact strongly preferred
• Experience working with direct mail, printing houses, ad agencies a plus
• SEO/analytic experience a plus
• Basic understanding of HTML coding and an eye for layout a plus
• Ability to communicate effectively and work well with all levels of the organization to build relationships and influence others
• Strong ability to work independently and self-motivate
• Excellent organizational skills and attention to detail
• Excellent marketing communication, writing, and proofreading skills
• Ability to work effectively in a team environment is required
• Excellent time management skills with a proven ability to meet deadlines
• Ability to act with integrity and professionalism
• Ability to work independently within role and use their judgement to make decisions at their discretion
• Eagerness to learn, complete tasks, and ask questions
• Ability to maintain calmness, professionalism, and customer focus in stressful situations
• Excellent communicator and proactive in solving problems
• Ability to multi-task and prioritize
• Proficient in Microsoft Office Suite and ability to learn new software as required
• Ability to move about the building and within workstations; and to sit for long periods of time
• Ability to operate a computer, telephone, copier and other office equipment
• Ability to lift 50lbs
• Occasional travel needed
• Eligible for full-time remote with professional home workspace available
• Must reside local to ATA headquarters and be available to go in the office as needed