Marketing Director

The Marketing Director will work to assist senior team members in creating, implementing, and managing the marketing programs and initiatives for assigned new development projects. The Marketing Director will be involved in each stage of the projects to which they are assigned, from pre-development planning through the final phase of marketing and sales. Each project’s marketing team size will vary depending upon project size. The ideal candidate will have experience in taking the lead on marketing initiatives, liaising with third-party vendors, and being able to execute responsibilities with limited management.

KEY RESPONSIBILITIES

• Handle day-to-day coordination of all marketing initiatives for assigned projects, ensuring timely response on all deliverables, in support of senior marketing team members
• Oversee marketing project timelines, budgets, deliverables, and marketing calendar
• Assist in the development of launch strategies, including publicity efforts and events
• Collaborate on all creative outputs (including, but not limited to branding guidelines, creative campaigns, renderings, websites, and marketing collateral), offering input and compiling team feedback to deliver clear, cohesive directives to third-party vendors
• Design branded e-blasts and e-vites for drip campaigns and events
• Provide general administrative support as needed, including copywriting, proofreading, document preparation, and file maintenance, including management/updating of marketing-related project files, documents, and folders (i.e. OneDrive)
• Coordinate meetings with clients and vendors; prepare meeting agendas and minutes, as needed
• Manage e-mail marketing campaigns, from conceptualization/planning to preparing content briefs, coordinating with creative agencies, reviewing creative, and arranging deployment with in-house teams
• Collaborate on social media and digital marketing assets: review content calendars, provide input and direction related to tone and voice, and coordinate with creative agencies and in-house teams for deployment as needed
• Collaborate with senior marketing team members on the creation of scope-of-work requirements for third-party vendors and manage RFP process, including providing preparing client-facing leveling sheets as needed
• Provide event support from conceptualization through execution in support of project team
• Provide direction and shot lists to photographers and videographers, attending shoots as needed
• Coordinate ongoing initiatives with strategic partners for projects, where applicable

QUALIFICATIONS

• 5+ years of marketing experience (real estate industry preferred)
• Impeccable oral and written communication skills
• Solid knowledge of New York City real estate markets and sales processes
• Proficiency in Microsoft Excel, Word, Outlook and PowerPoint
• Experience with InDesign and Adobe Pro preferred
• Experience with Google analytics and reporting
• Experience working in a CRM system is preferrable
• Exceptional organizational skills and attention to detail
• Comfortable understanding of technology, digital marketing, and advertising
• Ability to multitask, work on multiple parallel paths, and juggle varying internal and external demands with professionalism and poise
• Interest in copywriting and ability to review documents and collateral for accuracy and grammar
• Exemplary written and editorial skills and an eye for graphic design
• Exceptional timeline management and communication skills, including ability to “issue-spot” and anticipate potential delays
• Keen attention to detail with the ability to think on both a micro and macro level as related to all aspects of each project’s marketing efforts
• Team player mindset with demonstrated ability to work within a collaborative environment
• Strong interpersonal skills and understanding of client relationship management
• Comfort with and interest in working within a fast-paced environment
• An entrepreneurial spirit and an interest in problem-solving and creating solutions
• Appreciation for graphic design, culture, design and architecture
• Committed dependability and dedication to high-quality output and client services
• MUST BE MIAMI BASED