Marketing Director

DYOPATH, a leading Managed Service Provider (MSP), was founded to empower organizations by delivering trusted IT solutions. At DYOPATH, we pursue both purpose and success, knowing one will ultimately lead to the other. Our core values foster a culture that promotes accountability, excellence, exceptional customer service, and sustainability. Our team is passionate, fun, creative, and courageous in communications.

At DYOPATH, we're excited to have been awarded "Great Place to Work" three years in a row! What makes us so great? Our people – we drive DYOPATH's award-winning culture through our collaboration, innovation, and respect for one another.

We believe that:

• You should be able to grow and feel empowered at work.
• You should have fun in a diversified environment and bring your true self to work daily.
• Work-life balance is vital to our positive culture.
  
  

We are waiting for you to bring our creativity, passion, and entrepreneurial spirit to DYOPATH!

We are currently hiring a remote Marketing Director!!

You will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization (or specific business units and brands within the organization) to attract potential customers and retain existing ones. You'll be managing the marketing team, budgeting, market research, and collaborating with cross-functional teams to achieve the company's marketing goals.

The position pays $104,000 - $130,000 and requires light travel.

Essential Functions and Responsibilities:

• Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
• Oversee and manage the company's sales lead generation program, to ensure the development and execution of strategies that drive high-quality leads to the sales team. Establish, monitor, and analyze key performance indicators (KPIs) related to lead generation efforts.
• Lead, mentor, and manage a team of marketing professionals, including hiring, training, and performance evaluations.
• Ensure consistent branding across all marketing and communication channels.
• Develop and manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Oversee the creation and execution of marketing campaigns, including digital, print, and broadcast media.
• Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Lead and manage ongoing updates and enhancements to the company website, working closely with external web development partners to ensure the site remains current, user-friendly, and aligned with the company's branding and strategic goals.
• Analyze marketing campaign performance and provide reports to senior management, making data-driven decisions to optimize future campaigns.
• Work closely with sales, product development, human resources, and other departments to ensure alignment and support for marketing initiatives.
• Manage public relations efforts, including press releases, media relations, and crisis communication.
• Stay up-to-date with the latest marketing trends, technologies, and methodologies, implementing new tools and practices as appropriate.
  
  

What skills and certifications will you be bringing to the position?

• Bachelor's Degree in Marketing, Business, or related field
• 7-10 years of experience in Marketing in the MSP industry
• 3-5 years of experience in a leadership role
• Experience in the following tools: WordPress, Salesforce/Pardot, Google Analytics, Microsoft Products
• Strong leadership and management skills
• Excellent communication and presentation skills
• Proficiency in marketing software and tools (e.g., CRM, analytics)
• Creative thinking and problem-solving abilities
• Strong analytical skills and ability to interpret data
• Knowledge of digital marketing trends and best practices
• Strategic mindset
• Adaptability and ability to thrive in a fast-paced environment
  
  

At DYOPATH, we offer top-notch benefits that helped us earn our "Great Place to Work" certificate! Here's what we offer:

• Medical, Dental, Prescription, Vision, Life and Disability Insurance
• Flexible Spending Account (FSA) as well as Health Savings Account (HSA)
• Employee Assistance Program and Comprehensive Wellness Program
• 401 (k) Retirement Savings Plan with company match
• PTO - Paid Holidays and Vacation Time
• Continuous Learning and Development Programs
• Employee Referral Programs
• Bonus Potential
• Pet Insurance plans
• Growth opportunities
  
  

Don't hesitate – this position won't be available long! Join our creative and innovative team. Apply today!

Equal Opportunity Employer

DYOPATH is committed to a work environment free of all forms of discrimination. DYOPATH recruits and hires without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic. For more information about DYOPATH, please visit our website at www.dyopath.com. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.