Looking for a visionary Senior Restaurant Marketing Manager to lead and oversee the marketing efforts for our diverse portfolio of brands. As the architect of our multi-brand marketing strategy, you'll be responsible for developing and executing impactful campaigns that drive traffic, engagement, and sales across all our restaurants.
Strategic Brand Leadership
Multi-Brand Visionary: Develop and implement a comprehensive marketing strategy that aligns with our overall business objectives and caters to the unique identities of each restaurant brand.
Brand Champion: Develop and maintain a strong brand narrative for each restaurant, ensuring brand consistency across all marketing channels.
Competitive Edge Expert: Conduct market research and competitor analysis to identify opportunities and develop strategies to differentiate our brands in the marketplace.
Marketing Leadership & Team Management
Leadership Maestro: Lead and mentor a team of Marketing Managers, providing guidance, fostering a collaborative environment, and empowering them to achieve their full potential.
Strategic Delegation: Delegate tasks effectively, enabling your team to take ownership of their respective brands while maintaining alignment with the overall marketing strategy.
Performance Champion: Establish clear goals and KPIs for each brand and marketing channel, measuring performance and driving continuous improvement.
Communication Catalyst: Foster open communication within your team and across departments to ensure everyone is aligned with marketing goals and brand initiatives.
Marketing Expertise & Channel Management
Marketing Mastermind: Oversee all aspects of our marketing efforts, including social media marketing collaboration, email marketing, public relations, digital advertising, on-premise marketing and partnerships.
Data-Driven Decision Making: Analyze marketing campaign performance data to identify trends, optimize strategies, and maximize return on investment (ROI).
Content Connoisseur: Collaborate with Content Director to generate high-quality content that resonates with target audiences and showcases the unique offerings of each restaurant.
Technology Advocate: Stay informed about the latest marketing technologies and tools, recommending and implementing solutions to enhance marketing efforts.
Requirements
You're the Ideal Candidate if You Have:
10+ years of experience in restaurant marketing or a related field, with a proven track record of success in multi-brand environments.
Strong leadership skills with the ability to motivate, inspire, and mentor a team of Marketing Managers.
Demonstrated expertise in developing and executing successful marketing campaigns (social media, email, digital advertising) for the restaurant industry.
Exceptional understanding of brand building and brand management principles.
Strong analytical skills with the ability to track marketing performance data and translate insights into actionable strategies.
Excellent communication, collaboration, and project management skills.
A passion for the restaurant industry and a deep understanding of current trends and consumer behaviors.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitality
Referrals increase your chances of interviewing at Groot Hospitality by 2x