Marketing Director

Lead the Future of Fitness as the Director of Performance Marketing for our client in the health and fitness industry!

Are you a visionary marketing leader with a passion for health and fitness? Do you thrive in dynamic environments where your strategic insights and innovative ideas can drive significant impact? Are you an analytical thinker and data driven? Then let's talk.

Title: Director of Performance Marketing - HYBRID

Location: Gilbert, AZ

Duration: Direct Hire/Perm

Salary: $140,000-$175,000K / 25% bonus

Schedule/Hours: M-F 9AM-5PM (3 days in office Tues/Wed/Thurs) - this role offers autonomy and flexibility

Start Date: ASAP

Summary of Role:

The Director of Performance Marketing will lead our client's efforts to drive customer acquisition and expand their B2C operations. This key leadership role involves crafting and implementing a robust growth marketing strategy, focusing extensively on paid media and performance channels. You will manage both in-house team members and their paid media agency.

Our client is seeking a growth-oriented marketer who combines creativity with analytical prowess and has a comprehensive understanding of the B2C/DTC landscape. Preference will be given to local candidates who can work in a hybrid in-office schedule.

MAIN Requirements:

• Extensive Paid Media Experience: Proven expertise in managing and optimizing paid media campaigns.
• Paid Search and Paid Social Expertise: Strong background in executing and analyzing paid search and social media advertising.
• Experience working with an agency and managing in-house marketing initiatives.
• Analytical Mindset: Strong analytical and data-driven thinker who excels in performance marketing and problem-solving, rather than creative marketing.
• Budget Management: Experience managing substantial budgets of $10M+ in paid media and digital advertising.
• Leadership and Professionalism: Demonstrated professionalism in the workplace with solid leadership skills.

Key Responsibilities:

• Develop and Implement Growth Strategy: Create and execute a data-driven marketing strategy to drive demand generation, customer acquisition, conversion, and retention for our DTC business.
• Manage Media Budgets: Optimize substantial media budgets across various channels, including paid search, social media advertising, display, and affiliate marketing.
• Oversee Paid Media Agency: Ensure seamless coordination and collaboration with brand and creative marketing teams and manage the paid media agency.
• Lead Performance Analysis: Conduct performance analysis and reporting, using data to make informed decisions and identify growth and optimization opportunities.
• Collaborate Across Teams: Work closely with product, brand, and creative teams to maintain a unified brand message and develop campaigns that resonate with our target audience.
• Drive Continuous Improvement: Implement rigorous testing and experimentation (A/B testing, multivariate testing) across all channels to drive continuous improvement.
• Optimize the Funnel: Develop strategies to enhance the customer purchase journey and maximize lifetime value.
• Stay Ahead of Trends: Keep up-to-date with new technologies, platforms, and strategies, including AI, to drive growth in the DTC space.
• Build and Lead a Team: Mentor and lead a team of performance marketing professionals, fostering a culture of innovation, accountability, and technical excellence.
• Establish External Relationships: Build strong relationships with external partners, vendors, and agencies to support growth initiatives.
• Present to Leadership: Provide regular updates to executive leadership, highlighting performance against KPIs and offering strategic insights.

Qualifications:

• Educational Background: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent is preferred.
• Extensive Experience: Over 8+ years in growth/performance marketing, with a strong emphasis on direct-to-consumer strategies, ideally within an e-commerce setting.
• Proven Success: Demonstrated success in scaling customer acquisition and driving significant revenue growth.
• Paid Media Expertise: Deep experience in managing and optimizing large-scale paid media campaigns across various channels, including running in-house paid media teams and overseeing agencies.
• Analytical Proficiency: Strong analytical skills with the ability to interpret data and translate it into actionable growth strategies, collaborating effectively with analytics teams.
• Technical Skills: Proficient with marketing analytics tools (e.g., Google Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Leadership Excellence: Exceptional leadership qualities with a track record of managing high-performing teams.
• Communication Skills: Excellent communication, negotiation, and presentation abilities.
• Adaptability: Agile and adaptable, thriving in a fast-paced, ever-changing environment.