Marketing Director

Natalie’s Orchid Island Juice Company seeks a Director of Marketing for a fast-paced, family-owned and operated authentically fresh, clean-label juice company. After 35 years in business, we believe our team is undeniably part of our passion and purpose each day here at Natalie's. As a multi-year winner of the Inc. 5000 list, we continue to experience unprecedented growth and are searching for an integral key member to help us lead and grow our brand as part of our 2nd generation's evolution.

Key Responsibilities:

• Develops marketing strategy; identifying customers and their current and future needs; and monitoring the competition.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
• Obtains market share by developing marketing plans and programs for each product and directing promotional support.
• Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Influences present and future products by determining and evaluating current and future market trends.
• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.
• Achieves financial objectives by preparing an annual budget, analyzing variances, and initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Builds marketing team by recruiting, selecting, orienting, and training members
• Develops marketing team by providing information, educational opportunities, and experiential growth opportunities.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

Job Requirements:

• Creating and maintaining client relationships
• Managing Processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy
• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools