The Marketing Communications and Business Development Director plays an integral role in directing the firm’s marketing and business development efforts. The position will work closely with the Owner and Executive Director on a variety of firmwide initiatives with exposure to all facets of legal marketing. This is a remote, part-time position estimated at 20-25 hours per week.
Critical features of this job are described under the headings below. They may be subject to change at any time due to reasonable accommodation or other reasons.
Essential Duties And Responsibilities
Facilitate strategic planning for all marketing communications and business development efforts by the firm
Track and measure the firm’s marketing endeavors and dollars to capitalize on the return of investment
Complete periodic competitive landscape monitoring and analysis to ensure the firm maintains a competitive advantage in the market
Direct the implementation of the firm’s marketing efforts
Design and develop the firm’s social media campaign to post content, engage with users, and manage the firm’s brand, while adhering to the ethical rules associated with law firm marketing
Manage the firm’s website for content to make sure all information is accurate, easy to find, and strengthens the firm’s online presence
Write and proofread various content for the firm, including press releases, advertisements, articles, blog posts, and other content as needed
Motivate the employees of the firm to engage in the community and firm marketing efforts to increase the firm’s presence in the community
Assist firm attorneys and presenters with PowerPoints, presentation skills, and feedback for all seminars and speaking engagements
Communicate with the firm’s departments to see where the marketing efforts should be targeted
Utilize creative and technical writing to promote services and events
Assist with special event planning for the firm’s marketing efforts, including guest list, presenter recruitment, invitations, advertisements, catering, presentation materials, interactions with guests, feedback from the event, and post-event follow-up
Handle database management for the firm using InfusionSoft and Clio Grow
Develop and oversee the firm’s social media accounts
Assist with referral source connections by conducting outreach events and meetings, providing firm information, and ensuring mutual client satisfaction
Research and stay informed on new marketing trends for the legal field
Assist with special projects, as assigned
Compensation based on experience
Qualifications:
Bachelor's degree in Business Administration, Marketing or related field
4-5 years experience in marketing position guiding advertising and sales direction
Experience working with various contracts for digital and graphic services preferred
Advanced knowledge and comfortability with technology and ability to learn new software's
Diverse experience and skills to communicate with a fully remote staff
Advanced writing experience for both digital and print services
About O'Connell Law:
We focus on estate planning, elder law, and closely related practice areas. We remain dedicated to helping people plan for the future, cope during times of crisis, and find answers to difficult questions along with way.
Powered by JazzHR
FheTDXbJX3
Seniority level
Mid-Senior level
Employment type
Part-time
Job function
Marketing and Sales
Industries
Internet Publishing
Referrals increase your chances of interviewing at O'Connell Law LLC by 2x