Marketing Director
Marketing Director
Robert Half
Dallas-Fort Worth Metroplex
See who Robert Half has hired for this role
Our client is looking for a skilled Marketing Director to join their team. The ideal candidate will be responsible for planning, developing, implementing, and managing the overall marketing strategy of the company.
Responsibilities:
- Develop and implement a cohesive marketing plan to increase brand awareness
- Conduct market research to identify opportunities for promotion and growth
- Set current and long-term goals for internal teams
- Coordinate with sales and other teams to ensure brand consistency
- Monitor all marketing campaigns and improve them when necessary
- Prioritize marketing projects and allocate resources accordingly
- Prepare and manage a marketing budget
- Oversee brand management and ensure adherence with laws and company's values
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Qualifications:
- Proven work experience as a Marketing Director or similar role
- Solid knowledge of web analytics and Google Adwords
- Familiarity with CRM and Content Management Systems
- Experience with brand building and positioning
- Excellent understanding of market research data, data analysis, and statistics
- Demonstrable experience implementing and optimizing PPC campaigns
- Superior written and verbal communication skills
- Bachelor’s degree in marketing, business, or related field is preferred.
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing -
Industries
Staffing and Recruiting
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