Marketing Director

Symplast – A leader in Mobile Practice Management for Aesthetic and Medspa Software seeks addition to the team. Symplast is a rapidly growing company specializing in software solutions aimed at improving patient/doctor relationship while having complete oversight/control of the many facets of delivering best service to patients. Symplast is the comprehensive solution for Plastic Surgeons, Medical Spas, and more.  

Founded by plastic surgeons in 2013, Symplast is the #1 Mobile EHR/Practice Management software for plastic surgery and medical spas. Symplast delivers a HIPAA secure cloud platform to over 3,500 aesthetic users across the country. Symplast’s user-friendly, end-to-end mobile app optimizes aesthetic practices from anywhere in the world. From front desk automation to artificial intelligence, Symplast eliminates inefficiencies. Symplast is the established industry thought leader on telehealth and telemedicine in aesthetics.  

Role 

We are seeking a passionate and experienced Marketing Director to lead our marketing strategy and execution. The ideal candidate will have a strong background in account based marketing, with a proven track record of developing and managing successful marketing campaigns that drive customer acquisition, engagement, and retention. 

This will be a metrics-driven role for an experienced, innovative leader to generate leads and to create a customer path through the sales funnel. This individual must be able to provide quantitative results from their past experiences in the field. Having an equally creative and data-driven approach to product marketing is essential for this role. 

Key Responsibilities: 

• Strategic Planning: Develop and implement a comprehensive marketing strategy that aligns with the company's business objectives and growth plans. 
• Team Leadership: Lead, mentor, and manage the marketing team, fostering a culture of creativity and accountability. 
• Market Research: Conduct market research and analysis to identify trends, customer needs, and competitive landscape, informing strategic decisions. 
• Brand Management: Oversee brand development and ensure consistent messaging across all channels. Build brand awareness and enhance the company's market presence. 
• Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing to maximize online visibility and generate leads. 
• Product Marketing: Collaborate with the product management team to develop product positioning, messaging, and go-to-market strategies for new product launches. 
• Customer Engagement: Develop and implement customer engagement strategies to increase customer loyalty and retention, including user onboarding, education, and feedback processes. 
• Metrics and Reporting: Establish key performance indicators (KPIs) and perform regular analysis of marketing performance metrics to measure effectiveness and ROI. 
• Budget Management: Manage the marketing budget effectively, ensuring resources are allocated efficiently to achieve marketing objectives. 
• Event Management: Identify, plan and manage company participation in tradeshows, conferences, webinars, and industry events; manage related vendors  

Success Profile  

• 5+ years of experience in B2B marketing and content creation in software/SaaS space with a proven track record of evaluating, optimizing, and measuring processes and systems  
• BS Degree in in Business, English, Communications, or related area  
• Website management experience  
• Experience working in Salesforce 
• Extensive experience in creating and executing integrated campaigns such as demand generation programs for a tech B2B company  
• Strong project management skills and ability to use data to guide decision-making and resource allocation  
• Excellent oral and written communication skills; prior conference presentation experience 
• Proven success working in a dynamic, fast-paced team environment  
• Demonstrated ability to develop and deliver digital communication campaigns with proven metrics and analytics  
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis  
• Highly proactive and action-oriented, with a customer service mindset  
• 20-25% travel required 

Bonus Points  

• Experience in the aesthetics industry 
• Focus on growth  
• Strong domain experience in niche industries and tight market segments 
• In-depth knowledge of marketing automation tools and systems integrations, with practical implementation experience