Marketing Intelligence & Analytics Manager

The Marketing Intelligence & Analytics Manager spearheads the company's data-driven initiatives, supporting strategic decision-making and optimizing revenue streams. This role leverages advanced analytics to dissect various forms of revenue-related data, including digital ad platforms, CRM data, consumer behavior, and pricing strategies. Successful candidates will demonstrate a passion for data science, excel at driving business growth, and thrive on developing insights-driven strategies for revenue optimization.

*This role is remote and can be located anywhere in the U.S.*

Duties and Responsibilities:

• Analyze Data for Revenue Optimization: Use advanced analytics to evaluate critical revenue-related data, including digital marketing platforms, CRM and sales data, pricing strategies, and consumer behavior, to uncover trends and insights that drive business growth
• Customer Journey Analytics: Segment customers by various metrics and develop targeted marketing and pricing strategies to maximize revenue and improve customer satisfaction. Implement campaigns to effectively upsell and cross-sell to existing customers
• Market Research Leadership: Oversee all aspects of market research, from demographic analysis to economic viability studies, providing strategic recommendations based on your findings
• Guest Experience Analysis: Manage the creation and analysis of guest surveys, utilizing feedback to enhance the overall customer experience and inform new product and service developments
• Forecasting and Predictive Analytics: Build predictive models and forecasts to identify future revenue opportunities and trends, adjusting strategies based on market dynamics
• Data Visualization and Reporting: Develop and automate critical dashboards and reports, present key insights to stakeholders, and collaborate with IT to enhance data tools and accessibility
  
  

Requirements:

• Qualifications: A Bachelor’s degree in Data Science, Statistics, Business Analytics, or related field is required; an advanced degree is preferred
• Experience: Demonstrable expertise in data analytics, specifically in revenue optimization and predictive modeling, with a proven track record of driving business growth through data insights
• Technical Skills: Advanced proficiency in SQL, Python, R, and data visualization tools like Tableau or Power BI.
• Marketing Prowess: In-depth knowledge of CRM systems, digital marketing platforms and automation tools
• Research Acumen: Extensive experience with various research methodologies and a solid grasp of statistical sampling methods. Experience with Placer.ai is a plus.
• Analytical Abilities: Excellent analytical, problem-solving, and critical thinking skills
• Communication: Strong presentation and communication skills, adept at explaining complex data insights to non-technical stakeholders
• Team Collaboration: Ability to work effectively in a cross-functional team environment, promoting collaborative data analysis and decision-making
  
  

About Original X Productions:

Built on a foundation of creating iconic live events and location-based entertainment, OGX (formerly known as Superfly X) transforms the way fans interact with their favorite entertainment properties with the FRIENDS™ Experience, The Office Experience and Harry Potter™: Magic at Play. With seven locations worldwide currently, our team is growing.

The salary range for this role considers a range of variables used in making compensation decisions and may include but is not limited to; experience, training, licenses, certifications, skills sets, business needs, travel. Compensation decisions are dependent on the unique variables that are present, a reasonable estimate of the current range is $75,000-$110,000 This range has not been adjusted based on the geographic location of the successful incumbent.

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