Marketing Manager

The Body Art Alliance (BAA) is at the forefront of innovation, creating the tools and products to better serve our artist. From the first truly wireless tattoo machine, to the groundbreaking novel tattoo parlor on a cruise ship, BAA has cultivated the industry and been the “first of many.” We are dreamers, artists, creatives, innovators and pioneers, driven to propel the body art community across the world.

We’re here to elevate, empower and take our industry to the next level. Our family of brands will continue to be led by their day one founders and continue to create and oversee our innovative product lines. While we are better united, our brands will always have that special touch that makes them unique. Our new partnership will allow us to create, design and manufacture products, create best-in-class educational content that transcends, and have a direct social impact in the communities we serve.

The Body Art Alliance welcomes you home! Discover all that we offer and join our winning team.

About The Role

The Marketing Manager is responsible for building and managing brand marketing campaigns, new product launches, and category marketing initiatives within the permanent makeup industry. This role involves developing and executing marketing strategies, including lead generation across various media channels such as search, email, social media, and affiliate marketing. The Marketing Manager will work closely with our digital and social teams to ensure effective online reputation management, analytics, and attribution. They will identify inefficiencies, unlock brand value, and provide actionable insights to drive growth and maximize return on advertising spend.

Responsibilities

• Team collaboration when making hiring decisions for the marketing department
• Scheduling, organizing and assigning projects to the marketing & creative teams in AirTable
• Coaching and developing existing employees
• Monitoring performance and initiating action to strengthen results
• Monthly marketing KPI reporting to leadership team
• Translating corporate goals into functional and individual goals
• Conducting timely performance evaluations
• Gathers and analyzes information to identify new markets and customers, demand for products and services and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Develops creative briefs and collaborates with the Creative team on creative direction to meet objectives for all advertising and public facing communications including print, digital, and video assets.
• Conceptualize and execute multichannel campaigns across the customer lifecycle ensuring the alignment of communications and messaging on all channels.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Present ideas and final deliverables to internal and external teams, communicate with senior leaders about marketing programs, strategies, budgets, and results.
• Performs other duties as assigned.
  
  

Skills

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Ability to successfully multi-task and manage multiple projects simultaneously.
• Strong knowledge of marketing strategy (with a strong emphasis on digital), trends and tools.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.
  
  

Key Performance Indicators (KPI)

• Strategic Management
• Be an engaged thought partner to the marketing team
• Drive marketing strategy and results
• Generate and implement new marketing strategies to increase Company profitability
• Goals setting and performance measurement
• Set marketing team goals and establish effective performance metrics (KPI’s)
• Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
• Identify new areas of opportunity beyond current organizational thinking
• Collaboration
• Serve as a liaison and point of contact within the marketing organization for cross functional partners, acting as a project manager to evaluate, prioritize, develop, manage, implement and test marketing initiatives
• Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into strategic marketing initiatives
• Manage all aspects of the analytics related to strategic marketing initiatives and communicate relevant information to team members, executive leadership and cross-functional partners
  

Qualifications

• Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
• 4 years of digital marketing experience
• 2 years in management or leadership role
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website and marketing analytics tools (e.g. NetSuite, Magento, Bronto and Google Analytics)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate across multiple different customer segments and audience types
• Customer oriented, results driven
• Ability to collaborate with cross-functional teams
  
  

Total Rewards

We are constantly adapting to provide our employees with an optimal workplace. We believe that your work should be engaging and rewarding. Below are just a few of the benefits to our employees:

• Medical, dental and vision offerings
• 401K match
• Paid time off in addition to paid holidays
• Wellness Program
• Incentive Programs
• Employee Referral Program
• Tuition Reimbursement
• Paid Parental Leave
  
  

Other Things To Know About The Job

• Location: Fort Mill, SC
• Remote: Hybrid (Mon, Wed, Fri in office)
• Travel: 10%
• Reports to: PMU Director of Marketing
  
  

At Body Art Alliance (BAA), we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and the community we serve. BAA is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.