Marketing Manager

The Opportunity:

The ideal candidate will be responsible for creating and executing an industry leading 360° marketing strategy to help support and deliver against BYREDO business objectives in the Americas across wholesale, amenities and indie store distribution. The top candidate will develop best-in-class marketing and communications strategies to support and achieve business objectives in the region. Meet growth targets and contribute to overall brand goals across fragrance, makeup and ByProduct categories.

What you’ll get to do:

• Develop and execute 260 marketing plans for seasonal product launches, campaigns, and evergreen opportunities in wholesale, amenities, and indies.
• Execute a winning marketing strategy with Global Brand Marketing, including co-op management (digital, social, print, visualization), events, launch cadence, assortment, sampling campaigns, and new counter openings.
• Ensure consistent omnichannel brand footprint and streamlined communication to global markets.
• Manage global requests, local briefs, recaps, budget, forecasting, gifting, and other levers to ensure business health.
• Coordinate with cross-functional teams (Training, VM, Global, Demand Planning, Wholesale, Retail, Ecommerce, external agencies) for product launches, events, sampling, and other collateral.
• Propose creative and strategic initiatives, exploring new partnerships and supporting brand awareness activations.
• Lead all aspects of launch and brand initiatives (brand activations, wholesale trade marketing, PR, media, partnerships, amenities).
• Partner with the head of Wholesale for in-store experience, events, campaign execution, VM, sampling, education, POSM, Paid Co-op/digital, CRM & CTA tactics, PR, partnerships, and amenities.
• Plan bi-annual market meetings, internal sales & strategy summits, and post-market initiatives.
• Support leadership in strategic presentations and recaps.
• Manage forecasting process with demand planning, supply chain, and distribution teams for all innovation and evergreen needs.
• Execute region communications strategy with Global Comms and PR agency (pitching, events, seeding & gifting, influencer targeting, partnerships).
• Monitor sales and product performance for category analysis and drive anticipation/reactivity.
• Ensure consistent customer experience across all doors and touchpoints.
• Stay updated on luxury and beauty trends, championing change and success.
• Deploy Global Brand Marketing vision through product launch, image/campaign, events, and evergreen in line with US targets and budget.
• Manage relationships and projects with agencies and third-party partners (PR, Talent, Amenities, Media & OOH).
• Develop strong working relationships with Sales Operations and Demand Planning for strategic forecasts and launch calendar management.
• Strategize and execute product launch and evergreen opportunities with the Marketing Team.
• Oversee BYREDO amenity program (distribution strategy, assortments, and partnerships).
• Drive POSM forecasting process for demand planning and sales goal support.

We’d love to meet you if you have:

• 5+ years of experience in Marketing, preferably within the prestige fragrance and beauty industry.
• Strong knowledge of marketing best practices and industry trends.
• Omnichannel focus and orientation in approach to business priorities.
• Bachelor's degree or equivalent experience.
• Ability to multi-task.
• Strong verbal, written, and organizational skills.
• Exceptional organization and project management skills, adept at handling multiple priorities. Strong verbal and written communication skills, including excellent presentation skills.
• Excellent interpersonal skills for effective communication with internal and external stakeholders.
• Strong analytical skills.
• Effective people management skills, with the ability to inspire and mentor.

Compensation:

As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $110,000.00 - $115,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.