Marketing Manager

About Get Covered LLC

We provide cost-effective coverage with just a few clicks — satisfying residents, property managers, agencies, and distribution partners with a process that is as simple and touchless as possible.

About The Role

• The Marketing Manager will be responsible for developing, implementing, and managing marketing strategies that drive growth, enhance brand awareness, and increase customer acquisition and retention for our property insurance company. This role requires a strategic thinker with a deep understanding of digital marketing, branding, and analytics, who can achieve ambitious marketing goals.
  
  

What You'll Do

• Strategic Planning:
  
  

Develop and execute comprehensive marketing strategies to achieve business objectives.

Identify market opportunities and trends to position the company competitively.

Set marketing goals and KPIs in alignment with overall business objectives.

Brand Management

Oversee the development and execution of brand strategies.

Ensure brand consistency across all marketing channels and materials.

Enhance brand visibility and reputation in the market.

Digital Marketing

Develop and manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.

Optimize channel presence to increase traffic, engagement, and conversions.

Utilize data and analytics to measure and improve campaign performance.

Customer Acquisition & Retention

Drive customer acquisition strategies to grow the customer base.

Implement customer retention programs to increase loyalty and lifetime value.

Monitor and improve the customer journey and experience.

Budget Management

Develop and manage the marketing budget.

Partnerships & Collaborations

Identify and develop strategic partnerships to enhance marketing efforts.

Collaborate with internal teams (e.g., Sales, Product, Customer Success) to align marketing strategies and initiatives.

Manage relationships with external agencies and vendors.

Market Research & Analysis

Conduct market research to understand customer needs, preferences, and behavior.

Analyze market trends, competitor activities, and industry developments.

Provide insights and recommendations to inform marketing strategies.

Reporting & Analytics

Track and report on marketing performance metrics.

Use data-driven insights to make informed decisions and optimize strategies.

Prepare regular reports and presentations for senior management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience (5+ years) in a marketing manager role, preferably in the insurance or financial services industry.
• Deep understanding of digital marketing strategies and tools.
• Excellent analytical and problem-solving abilities.
• Strong communication and interpersonal skills.
• Proven ability to develop and execute successful marketing strategies.
• Experience with marketing automation and CRM tools.
• Creative thinker with a strategic mindset.
• Ability to work in a fast-paced, dynamic environment.
  

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