Marketing Manager

*NO C2C*

Robert Half Marketing & Creative has a client seeking a Marketing Manager with retail apparel or related industry experience. This is an open-ended contract opportunity that will be normal business hours (EST) per week.

You will provide support for both the product team (programs to reach current customers & new audiences) and general marketing (media, tradeshows, creative, campaign assessment, etc.).

Must have proven experience working independently and the ability to navigate cross-functionally across business areas.

Responsibilities include:

• Serve as a cross-functional liaison to aid other departments in development of marketing programs
• Independent project management and leadership
• Development of milestones and deliverables
• Identify and oversee Brand Growth Programs
• Identify opportunities for growth
• Tie customers to product and opportunities
• Research audience opportunities
• Develop campaigns to reach the targeted, segmented audience
• Creation of promotional pieces associated with the campaign
• Identify and measure appropriate metrics for the campaign(s)
• Monitor program metrics
• Creation and monitoring of marketing campaigns designed to grow our wallet share and profit
• Work closely with the Creative Team to create effective, efficient marketing plans and timelines
• Identify key business growth opportunities
• Research and present new marketing techniques
• Sales Team Interaction
• Interaction and partnership with the sales team to develop and deliver tools to aid in the selling process
• Aid in the development of sales training tools
• Aid in the development of tradeshow marketing materials

Qualifications

• Bachelor’s degree required. MBA or Bachelor’s degree required.
• 5+ years’ experience required; background in product marketing, the promotional industry, apparel, print-on-demand or SAAS platforms preferred.
• Familiarity with digital marketing channels and best practices including CRM, paid media, webinars, events and experiential marketing.
• Strong communicator, able to convey actionable, data-driven insights to diverse internal and external audiences.
• Highly analytical problem solver and strategic thinker with strong time management and project management skills
• An exceptionally quick learner with a natural curiosity and the ability to grasp new concepts, simplify complexity and influence cross functional groups.
• Experience with marketing automation platforms such as Klaviyo and HubSpot preferred
• Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)