About Singular Sound: Singular Sound creates innovative musical products like the BeatBuddy and Aeros Loop Studio. We strive to enhance the creative experience for musicians around the world through our cutting-edge tools and software.
Overview of the Role: The Marketing Manager will play a pivotal role in driving Singular Sound’s growth by managing the marketing team, executing marketing techniques, and overseeing various marketing channels. This position involves supporting team members in refining their campaigns and occasionally filling in during absences.
Key Responsibilities:
Team Management:
Guide staff members, set goals and KPIs.
Oversee an Email/SMS Specialist, Social Media Manager, Graphic Designer, and an Advertising Specialist.
Keep track of team's daily tasks, decide priorities, and report on team weekly accomplishments
Budget Management:
Manage marketing funds within an allocated budget.
Analytics and Reporting:
Monitor analytics monthly, run A/B tests, perform basic data analysis, and maintain the monthly big spreadsheet of everything (MBSE) tracking revenue and profit.
SEO and Content Management:
Perform SEO tasks, create or manage the creation of content, and ensure content quality.
Amazon Management:
Oversee the Amazon platform, optimize copy and brand assets
Copywriting:
Responsible for all website content/copy and providing direction to team members for their respective channels.
KPIs:
Revenue and profit growth for the channels you manage.
Satisfaction and performance of employees you manage. (Measure through their achievement of quarterly and annual KPIs/goals as well as their eNPS score)
Skills and Qualifications:
Proven experience in a marketing management role. B2C/eCommerce experience is a must. B2B SaaS experience is a plus.
Strong understanding of digital marketing, SEO, content creation, and analytics.
Excellent leadership and team management skills.
Proficient in budget management and strategic planning.
Strong copywriting skills
Experience with Amazon platform management.
Musicians are a plus.
Tools and Resources:
Email/SMS: Klaviyo, Postscript, Post Pilot
Social Media: Canva, Adobe Creative Suite, Metricool