Marketing Manager

The Marketing Manager will lead the marketing efforts for The Dupont Circle, driving brand visibility, guest engagement, and revenue growth. This individual will be responsible for managing all aspects of the hotel's marketing strategy, including digital, print, partnerships, and experiential marketing. A strong focus will be on content creation, storytelling, and crafting marketing campaigns that resonate with discerning, luxury-seeking travelers.

Key Responsibilities:

Develop and execute marketing strategies: In collaboration with the Director of Sales and Marketing and Social and Content Marketing Manager, develop comprehensive marketing plans to enhance brand awareness, increase direct bookings, and support hotel revenue goals.

Content Creation & Copywriting: Craft compelling, luxury-focused content for web, print, and social media platforms that reflects the hotel’s unique positioning.

Brand Management: Ensure all marketing collateral and communications are aligned with the hotel’s luxury image and brand guidelines.

Campaign Management: Design, implement, and measure the success of campaigns, including digital ads, promotions, and loyalty marketing.

Partnership Development: Build and maintain partnerships with key influencers, luxury brands, travel agencies, and other strategic partners to enhance visibility and guest experiences.

Food & Beverage Activations: Collaborate with the F&B team to create marketing campaigns that promote the hotel’s restaurants and bars, including special events and seasonal promotions.

Event Marketing: Work closely with the sales and events team to market special events, from weddings to corporate meetings, to ensure optimal exposure and bookings.

Analytics & Reporting: Use analytics to track campaign performance, provide actionable insights, and adjust strategies as needed to achieve targets.

Manage Digital Presence: Oversee the hotel’s website, social media channels, and SEO/SEM efforts to ensure consistent messaging and engagement.

Qualifications:

• Marketing experience, ideally in luxury hospitality or a related field.
• Proven ability to manage and execute multiple projects simultaneously with attention to detail.
• Strong writing, editing, and storytelling skills with experience in luxury branding.
• Experience with digital marketing tools (e.g., Google Analytics, SEO, SEM) and CRM systems.
• Demonstrated creativity and innovation, with a portfolio of successful campaigns or projects.
• Experience in developing strategic partnerships and food & beverage marketing activations.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.

Preferred Experience:

• Familiarity with luxury lifestyle trends and guest expectations.
• Experience managing agency relationships and external vendors.

Key Attributes:

• Innovative, creative thinker with a passion for storytelling and brand development.
• Detail-oriented with a strategic mindset, balancing creativity with data-driven decision making.
• Able to thrive in a fast-paced environment and handle multiple responsibilities.

The Perks of working for The Dupont Circle Hotel:

• Low cost health benefits with eligibility on the first of the month following 60 days of employment
• 401k with Company match
• Free short and long term disability benefits
• Paid Vacation, paid Holidays and Paid sick time
• Free meals on duty as well as breakfast to get you started and all-day tea and coffee for the caffeine lovers
• Great location with easy access to the Metro and commuter benefits
• Discounted hotel rooms in the UK, Ireland and USA for you, your family and friends
• 50% off food when dining with the Doyle Collection
• In-house training team dedicated to your personal development
• Reward and recognition programmes (earn bonuses, restaurant meals, overnight stays and extra days off!)
• Staff quarterly parties, Christmas parties and regular team get togethers
• Wellness Perks and a free employee assistance program
• Plus more …

The Dupont Circle, Washington

The Dupont Circle Hotel in Washington DC is a luxury property located right on Dupont Circle in the nation's capital. Newly renovated the hotel has 327 chicly styled and luxuriously appointed guest rooms, with 12 bespoke penthouse suites located on the 9th floor of the hotel. Home to Pembroke Restaurant and Doyle Bar, the property also boasts almost 10,000 square feet of meeting and event space.

Equal Employment Opportunity

The Dupont Circle Hotel does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.