The Marketing Manager will support new restaurant openings and always-on local marketing initiatives for the East Coast. Ideal candidates will have experience in events, field marketing, brand partnerships, and building integrated marketing + media campaigns. We are looking for highly creative individuals who excel at generating innovative ideas, thrive in dynamic environments juggling multiple projects, enjoy building relationships and strengthening community connections, and possess strong analytical and reporting skills.
This individual can be based in New York or Boston, MA.
Responsibilities
Regional Marketing: This person will be responsible for directing a team to craft always-on local marketing strategies that later into national initiatives in Georgia, Florida, and North Carolina as well as other Northeast markets on an as-needed basis inclusive of community and brand activations/partnerships, media, promotions, and integrated campaigns to drive sales + transactions.
New Restaurant Openings: Develop go-to-market plans for new restaurant openings across new and existing markets for the Northeast, East Coast + Southeast regions.
Project Management: Utilize project management tools to track progress, assign tasks, and ensure accountability within the team.
Community Marketing: Cultivate and maintain strong relationships with local influencers and like-minded brands, executing community engagement programs to boost brand affinity and enhance market presence
Operations: Work directly with store operators to execute marketing efforts and adjust strategies to meet specific business needs.
Budget Management: Manage regional and new restaurant opening budgets. Monitor spending and adjust as necessary to stay within budgetary constraints while achieving marketing goals.
Team Leadership: Manage a remote team of local marketing associates based on the East Coast.
Agency Management: Oversee various agencies supporting new store openings and regional objectives, including PR, Influencer, Community Marketing, and College agencies.
Desired Traits
Minimum of 5-7 years of work in regional/community marketing, integrated marketing, or brand strategy
Prior experience managing others and working cross-functionally
Ability to prioritize and focus the team’s efforts on projects and budget
Successful track record of driving awareness and customer acquisition
Creative thinker with a business-minded approach who’s tuned into cultural, and brand happenings + insights
Self-starter who can work independently
Exceptional communication, cross-collaboration, and presentation skills
Demonstrates flexibility and adaptability in responding to evolving market needs
Based in New York or Boston
Travel Required: Up to 33% annually
What You'll Get
Highly competitive pay + bonus plan
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
To live the sweetlife and celebrate your passion + purpose
A collaborative team of people who live our core values and have your back
A clear career path with opportunities for development, both personally and professionally
Free sweetgreen swag
Come join the sweetlife!
About Sweetgreen
sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.
sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.
Salary Range For This Role
Starting salary range based on experience
$100,000—$110,000 USD
sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
California residents: Review our applicant privacy notice HERE.
sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Services
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