Our client is a global industry leader of natural colors for the food, beverage, and pet food industry! They have drawn on the power of nature’s true colors and championed that natural is best! We have been retained to find a Marketing Manager to join their commercial team. This is a remote marketing role based in the Midwest.
Responsibilities
Lead development and execution of the North American marketing strategy aligned with business goals and global strategy.
Identify and drive business growth through market mapping and research, serving as the 'voice' for North America to the global team.
Generate business from customer projects and events, focusing on memorable customer experiences.
Strengthen brand and customer experience, ensuring cohesive interactions across all touchpoints.
Drive promotional activities for new product launches and regional sales campaigns, with post-launch follow-up to measure impact.
Leverage consumer insights to drive business conversations and champion the importance of colors, coaching the team on trends and relevance.
Track progress, effectiveness, and performance of activities, including budget planning, ROI analysis, lead generation, brand exposure, and communication materials.
Requirements
Bachelor's Degree in Marketing (or similar.)
Minimum 5 years of experience in marketing coming from the ingredient industry. B2B experience is a must.
Ability to turn data into compelling insights.
Entrepreneurial approach, proactive team player and captivating communicator.
Customer focused.
Ability to travel up to 20%.
Home office set-up in the Midwest.
Preferred Experience
International experience.
Salesforce experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
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