Marketing Operations Manager

At Mongoose, we empower colleges and universities through our intuitive AI-driven engagement platform, designed to foster meaningful connections with students, parents, and alumni. We are seeking a detail-oriented and strategic Marketing Operations Manager to optimize and streamline our marketing processes.

In this role, you will manage our marketing technology stack, implement efficient workflows, analyze data to drive informed marketing decisions, and collaborate closely with our Revenue Operations team. If you thrive in an analytical, fast-paced environment and have a passion for improving marketing operations, we want you on our team.

What You'll Do:

Marketing Technology Management:

• Oversee and manage the marketing technology stack, including tools like Hubspot, 6sense, WordPress CRM, our website chatbot, and analytics tools.
• Evaluate and recommend new marketing technologies to enhance team productivity and campaign effectiveness.
• Ensure proper integration of marketing technologies with other business systems, maintaining data integrity across platforms.

Campaign Operations & Process Optimization:

• Develop and implement standardized processes for campaign planning, execution, and reporting to ensure efficiency and consistency.
• Manage end-to-end execution of marketing campaigns, including setup, deployment, monitoring, and optimization.
• Collaborate with cross-functional teams (sales, product, IT) to ensure seamless execution of marketing initiatives.

Data Analysis & Reporting:

• Analyze marketing data to track performance metrics, identify trends, and provide actionable insights to the marketing team.
• Develop and maintain marketing dashboards to monitor key performance indicators (KPIs) and support data-driven decision-making.
• Provide regular reports to senior management on campaign performance, ROI, and other key metrics.

Lead Management & Nurturing:

• Oversee the lead management process, ensuring leads are captured, scored, and routed to the appropriate sales teams.
• Implement and optimize lead nurturing workflows to engage prospects and move them through the sales funnel.
• Collaborate with the sales team to ensure alignment between marketing and sales goals, particularly in lead qualification and conversion.
• Implement processes to ensure the marketing database is kept up to date.

Budget & Resource Management:

• Assist in managing the marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Monitor marketing expenditures and provide analysis and recommendations to optimize budget utilization.
• Work with external vendors and agencies to ensure performance expectations are met and value is delivered.

Vendor Research & Contract Negotiations:

• Assist with the research, evaluation, and selection of vendors for marketing tools, services, and events.
• Negotiate contracts with vendors, ensuring terms align with company budget and strategic goals.
• Work closely with the Marketing team to ensure selected vendors meet event requirements.

Compliance & Data Privacy:

• Ensure all marketing activities comply with data privacy regulations, including GDPR, CCPA, and other industry-specific requirements.
• Maintain up-to-date knowledge of data privacy laws and implement necessary changes to marketing operations.

What You'll Bring To The Table:

• 5+ years of experience in marketing operations or a similar role, preferably in a B2B environment.
• Bachelor’s degree in Marketing, Business, or a related field
• Strong understanding of marketing technology platforms, including CRM, marketing automation (preferably Hubspot), ABM (preferably 6sense), and analytics tools.
• Proven track record of optimizing marketing processes and driving operational efficiency.
• Experience in vendor research, contract negotiation, and budget management.
• Excellent analytical skills with the ability to interpret complex data and provide actionable insights.
• Experience with lead management, campaign execution, and budget management.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with data privacy regulations and best practices in marketing compliance.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

More About Mongoose:

Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations.

Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.

The salary for this position ranges from $90,000 to $110,000, depending on experience and qualifications.

We Offer:

• Comprehensive medical, dental, and vision coverage
• 401K with a 4% match
• 5 weeks PTO
• $600 home office set-up stipend
• Summer Fridays (half days)
• 13 paid holidays, including a week off between Christmas and New Year’s

Mongoose is an equal-opportunity employer.

To Apply:

Please send your resume and cover letter to jua@hellomongoose.com. Include examples of your work, links to your portfolio, or any other relevant projects.