Media Planner
Media Planner
Job Summary: The Media Planner is responsible for developing strategic media plans that effectively reach target audiences and achieve client objectives. They analyze data, research media options, negotiate placements, and manage budgets to maximize campaign impact.
Key Responsibilities:
- Conduct comprehensive research on target audiences, their media consumption habits, and competitive landscape.
- Develop media strategies that align with client goals and budget constraints.
- Select appropriate media channels (TV, radio, digital, print, out-of-home) based on audience insights and campaign objectives.
- Negotiate with media vendors to secure optimal placements and rates.
- Manage media budgets to ensure efficient spending and maximize ROI.
- Track campaign performance and provide regular reports to clients.
- Stay updated on the latest media trends and technologies.
Qualifications:
- Bachelor's degree in econ, finance, marketing, communications, or a related field.
- 2+ years of experience in media planning.
- Strong analytical and problem-solving skills.
- Excellent communication and negotiation skills.
- Proficiency in media planning and buying tools.
-
Seniority level
Entry level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Advertising Services
Referrals increase your chances of interviewing at SUPPLY by 2x
See who you knowGet notified about new Media Planner jobs in United States.
Sign in to create job alertSimilar jobs
People also viewed
-
Social Media / Community Manager Lead
Social Media / Community Manager Lead
-
Social Media Manager
Social Media Manager
-
Social Media Manager
Social Media Manager
-
Social Media Manager
Social Media Manager
-
Content and Social Media Manager (Vitamins and Supplements)
Content and Social Media Manager (Vitamins and Supplements)
-
Social Media Manager
Social Media Manager
-
Junior Media Buyer
Junior Media Buyer
-
Digital Media Buyer
Digital Media Buyer
-
Freelance Side Jobs - Social Media Manager
Freelance Side Jobs - Social Media Manager
-
Social Media Manager
Social Media Manager
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More