Mgr Marketing, Brand Strategy

Description

Position: Mgr Marketing, Brand Strategy

In Office Requirements: Hybrid – two days a week in Columbus or NYC offices

Your Role

This position is responsible for developing Victoria’s Secret’s overarching content & marketing strategy for PINK intimates and beauty- connecting both brand & product. Grounded in human insights, our product assortment and pop culture relevancy, this role will be focused on connecting culture to commerce at every step and shortening the gap between interest, desire and conversion.

Why You Belong Here

At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact

Owns end to end product marketing strategy for PINK Intimates and Beauty. This includes:

• Deep understanding of assortment strategy & product expertise.
• Partners closely with Human Insight team to formulate go to market product positioning and target consumer.
• Partners closely with Human Insight team to test messaging, positioning and projection when appropriate.
• Ensures category is represented appropriately in marketing milestones – Seasonal Plans, Go-To-Market, OMNI walk in partnership with Brand Lead and VP of marketing.
• Partners closely with Brand Lead and VP of Marketing on shot count and content strategy surrounding product launches.
• Collaborates with in-season marketing team on key promotional events and ensures category is represented appropriately across marketing drivers.
• Partners closely with digital & stores team on product placement and visual strategy, including in store signage.
• Partners with in-season marketing team on launch hindsights and in season optimization.
• Owns product testing / attends testing meetings as needed.
• Responsible for multi-cultural strategy and storytelling as it relates to product categories.
• Own ESG/Sustainability marketing messaging & claims as it relates to product categories.
• Partners with PR team on product needs and briefs for influencers that impact product categories.
• Own Salesforce Brief creation for product categories and key offers that capture the essence of marketing strategies, ensuring alignment with brand guidelines and target audience.
• Manage Third Party brand launch moments with cross-functional partners, ensuring key focuses come to life as aligned on by all parties and using appropriate brand filter when reviewing and strategizing content.
• Acts as a collaborative liaison to all internal partnerships, establishing and maintaining strong trusting relationship and communications flow across operations, public relations, external communications, creative and channel marketing leads.
• Proactively strategizes, trouble shoots and consistently creates solutions where needed.
• Oversees reporting, analytics and recapping across all launches and activations and provides strategic recommendations for future forward KPIs.
  
  

Click here for benefit details related to this position.

Minimum Salary: $109,000.00

Maximum Salary: $148,890.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

What Experience Should You Bring To This Role

• Confident management & presentation style with the ability to communicate effectively in all forms and at all levels.
• Creatively attuned and able to generate new ideas consistently that are in line with brand aesthetic.
• Effectively manages completion of tasks with high standard.
• Able to manage a myriad of demands, deadlines and personalities.
• Highly motivated and committed with a can-do attitude – thrives on the demands of a busy work environment with enthusiasm, high energy and a determination to deliver top tier results.
• Strong time management skills – punctual and reliable, detail oriented, able to confidently multi-task and manage others to perform multiple duties to the required deadline.
• Strategic thinker with an in-depth understanding of analytics.
• Creative thinker who can brainstorm innovative ideas with a passion for learning.
• Bachelor’s Degree in Marketing, Communications, or equivalent preferred.
  
  

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.