National Account Manager

National Account Manager

Job Overview

This role focuses on driving profitable sales for our product portfolio with key accounts. The position entails managing both private and national brand businesses for specified accounts, with a strong emphasis on growth strategies that impact both the top and bottom lines.

Our search is nationwide, prioritizing candidates with experience in managing private brand businesses such as those associated with major retailers (e.g., Kroger, Albertson’s, club stores).

Key Responsibilities:

• Lead broker teams to achieve set goals and objectives.
• Provide proactive recommendations for business procedure improvements.
• Analyze and effectively utilize customer P&L data.
• Develop strategic plans for national accounts and retail sales, with a focus on revenue growth and market share gains.
• Drive sales growth by securing new business and maintaining existing accounts.
• Cultivate strategic partnerships with key customers, prospects, and consultant accounts.
• Oversee the day-to-day operations of the sales function across assigned accounts.
• Identify and address market opportunities and challenges using market research data.
• Successfully introduce new product offerings and implement company initiatives.
• Develop and execute customer-specific promotional plans.
• Anticipate potential issues and resolve them promptly.
• Engage with key decision-makers to understand and align with account goals and strategies.
• Partner with customers to accurately forecast sales for existing and new business.
• Collaborate creatively with customers to develop solutions that benefit their business.
• Balance strategic and tactical business needs.
• Work closely with internal teams, including R&D, Product Management, and Category Management, to develop new products and optimize product assortments.
• Maintain a professional attitude with both company and account personnel.
• Represent the company at industry events and trade shows to promote products and services.
• Manage trade funds and expenses within budgetary limits to ensure cost-effectiveness.
• Collaborate with the Director of Customer Development and Product Management to develop cohesive sales strategies that maximize business opportunities.
• Track and resolve customer service issues in coordination with relevant teams.
• Manage the deduction process to maintain a balanced ledger.

Education and Experience Requirements:

• Bachelor’s degree required.
• Minimum of 3 years of experience managing regional or national retail accounts at the headquarter or contact point level.
• Advanced knowledge of the food retail channel, including distributors and brokers.
• Experience with managing both branded and private label products for retail sales.
• Preferred experience in broker management.

Skills and Abilities:

• Proficient in managing branded and private label products for retail sales.
• Ability to interpret Nielsen or IRI data and convert insights into actionable strategies.
• Strong selling and presentation skills.
• Excellent written and verbal communication skills.
• Strong time management, planning, and prioritization abilities.
• High attention to detail and strong analytical skills.
• Proficient in Microsoft Office, including Excel, PowerPoint, and Word.
• Ability to multi-task and work independently.
• Proven success in driving new distribution and effective negotiation with internal teams and customers.