Newsletter Editor
Newsletter Editor
Diamond Diaspora Media
Atlanta, GA
See who Diamond Diaspora Media has hired for this role
Job Specific Duties And Responsibilities
- Identify target audience and grow our newletter subscriber lists
- Analyze data to create effective email segments for growth and engagement
- Create funnels and purge email lists as needed for optimal performance
- Set and manage email automation processes
- Develop, maintain, execute end-to-end email marketing campaigns, from conceptualization to implementation
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Create well-written copy that is error-free and engaging
- Conduct market research to better comprehend prevailing user behaviors.
- Review our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
- Upgrade our newsletter templates using graphics, personalization and advanced features
- Sync up with writers, editors, production, design and other teams to bring appealing content to audiences both broad and targeted
- Ensure prompt and accurate communication to users via email to minimize unsubscribes and complaints
- Constantly monitor and analyze campaign performance and implement improvements
- Complete reporting on email marketing performance
- Ensure emails follow industry policies and best practices
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Seniority level
Entry level -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Online Audio and Video Media
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