Paid Media Manager

About Rocket Clicks

Mission

We accelerate growth for innovative businesses through revenue-first marketing strategies.

Accelerate Growth

• pushing businesses, individuals, and entrepreneurs that want to grow faster
  
  

Innovative Businesses

• businesses, individuals, and entrepreneurs that want to lead in their industry
  
  

Revenue-First Marketing Strategies

• we measure success based on our ability to drive revenue and increase profitability
  
  

Vision

Legacy & Impact

• 1,000 Revenue Barriers Surpassed
  
  

Culture & Team

• 1,000 PPF Goals Achieved
  
  

Financial Outcome

• $35MM in Revenue at 20% EBITDA
  
  

Values

Belief

• Proactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
• Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.
  
  

Operational Effectiveness

• Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
• Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.
  
  

Leadership

• Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
• Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.
  
  

Position Summary

The Paid Media Manager is responsible for the execution of paid media strategies for individual clients of Rocket Clicks. As a front-line team member, they actively engage in ad platforms on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The Paid Media Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.

Performance Objectives

• Own strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteria
• Execute Rocket Clicks playbook for the particular client industry
• Ensure account execution follows company First Principles methodology
• Analyze performance data for monthly and quarterly reporting
• Own and delegate paid media tasks within weekly sprint planning framework
• Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
• Work with design and editing partners to ensure campaigns are using the most compelling ad creative
• Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations
• Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
• Document client-specific tasks for delegation to other team members
• Attend client meetings as subject matter expert
• Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
• Contribute to iterative documentation improvements of industry team and paid media discipline
  
  

Capabilities & Key Competencies

• Ad Spend Management: Successfully managed a monthly ad spend exceeding $100,000 across multiple brands and accounts.
• Strategic Development: Developed and executed integrated advertising strategies across multiple platforms.
• Digital Acquisition Expertise: In-depth understanding of modern digital customer acquisition funnels and their implementation in campaign planning.
• Roadmap Planning: Effectively maintained a six-month roadmap for initiatives and tasks, ensuring strategic alignment and goal achievement.
• Performance Tracking: Expertise in managing and reporting on key performance indicators (KPIs) to track and optimize campaign success.
• Forecasting and Budgeting: Skilled in forecasting and budget planning for extended periods beyond six months.
• Conversion Tracking: Experienced in setting up and resolving issues with conversion tracking for digital analytics and ad pixels.
• Paid Search Proficiency: Proficient in using Paid Search platforms such as Google Ads and Microsoft Ads.
• Paid Social Skills: Advanced skills in Paid Social platforms, including Meta Ads, LinkedIn Ads, and TikTok Ads.
• Programmatic Platforms: Knowledgeable in Programmatic platforms, including StackAdapt and Simpli.fi.
  
  

Education & Experience

• 4-year college degree or equivalent experiential knowledge
• Prior experience working in a professional services organization
• 3+ years professional experience in digital marketing, 2+ specialized in paid media
• Prior experience working with or for Lead Generation companies
  
  

Physical Requirements

• Prolonged periods sitting at a desk and working
• This position may require up to 10% travel
  
  

Benefits

• Open Paid Time Off (PTO)
• 401(k) with 4% company matching
• Health, Dental, Vision
• Performance Bonus Plan
  
  

The Pay Range For This Role Is

62,280 - 92,820 USD per year(US)