Paid Search Manager

Tombras, an independent 400+ person, full-service, national advertising agency, is seeking a Paid Search Manager to join the 18X US Search Award-winning search team.

Besides working with national and global brands in a fun work environment, we’re a family-oriented team. If you’re the type who thrives in a fast-paced, ever-changing digital environment with creative problem-solving abilities then this position is for you.

Where you'll be working: Knoxville or Atlanta. Relocation assistance may be offered.

What you will be doing:

• Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the VP of Integrated Search
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
• Manage paid search bid management across multiple brands using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
• Research keywords, analyze their relevance and perform competitive analysis
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurate pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, DoubleClick Search, Tableau and more
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
• Work with the Paid Search Assistant to ensure billing and budget pacing is handled accurately and in a timely matter
• Champion department processes, stay current on search marketing industry trends and best practices
  
  
  

What you bring:

• 3+ years of experience within an advertising agency
• Google AdWords certifications - with 1-2 years' experience with Google AdWords and Bing Ads
• Experience managing multi-million dollar campaigns for enterprise clients
• Proven track record of successful client relationship development
• Proven success leading a team
• Strong analytical thinker
• Excellent communicator, team player and collaborator
• Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
• Intimate knowledge of website analytics programs (Google Analytics, Adobe Omniture, etc.)
• Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.)
• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field
  
  
  

Why Join Tombras’ Integrated Search team?

We’re a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:

Best PPC Campaign

Most Innovative Search Campaign

Best Use of Search – Retail/Ecommerce

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly offices

Unlimited PTO

Generous parental leave for primary and non-primary caregivers.

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.