We are looking for a talented and strategic Sr. Manager of Paid Search to join our team with a keen understanding on how to efficiently and effectively target our consumers through the means of search and display. A creative data driven individual who is passionate in the search space and will develop strategies to maximize new customer acquisition through on-going optimizations and account expansion.
Responsibilities:
Lead the overall strategy and ecient day-to-day management of paid search accounts, including Google, Bing, Gemini, with the use of SA360
Manage daily/monthly budgets and conduct optimization tactics to drive ecient customer acquisition figures that are aligned with channel targets.
Optimize and expand campaign structure within all paid search accounts and Youtube
Partner with our AMZ team to assist in developing strategies to improve both channels
Report on key performance indicators and present results eectively to leadership.
Frequently research and employ best practices for paid social including targeting, ad format capabilities, testing plans, etc.
Undertake smart buying decisions to ensure maximum eectiveness for a given online budget.
Skills/Qualifications:
5+ years of experience in Paid Media Management with proven ability to drive conversions.
Experience successfully managing an in-house search account with an annual budget of 8 figures.
Proven performance in managing all types of advertising within the Google Ecosystem (Search, Shopping, PMax, Display, Youtube etc.)
Ability to expand Paid Search Accounts based on customer search trends and on-going performance.
Proven experience using Google Adwords, Microsoft Advertising, SA 360
A passion for discovering and testing the latest paid social trends, technologies, and platforms.
Self-motivation and a strong sense of accountability when there is no supervision.
Capacity to handle multiple ongoing projects and deadlines in a fast-paced team environment.
Exceptional attention to detail with strong written and oral communication skills.
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail Health and Personal Care Products
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