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About Integrated Services
Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
About The Role
The Growth and Performance Marketing team works collaboratively with central functions to provide strategic and competitive insights across Performance Marketing channels in response to business objectives.
As the Test and Learn Specialist, you work towards aligned and cross-functional goals, driving omni-channel performance and customer-centricity in all parts of your work. In this high impact role, you will design, perform and analyze A/B and multivariate tests across media channels to generate actionable recommendations.
You have a strong commercial focus, with proven ability to drive results and work towards goals. You are data-driven and have a strong interest in customer behaviour and conversion drivers. You work towards aligned and cross-functional goals,
You are inquisitive and truth-seeking with a genuine passion for problem solving and ability to think quickly on one's feet. You’ll help set high standards for the team to think ambitiously and creatively, and then funnel that energy into clear goals and strong execution.
This role is able to work remotely in the USA.
Responsibilities
What you'll do…
Develop customer cohorts and target audiences based on globally available segment structures
Build and drive the test & learn agenda utilizing existing media toolbox (MMM, Attribution Models) to test hypotheses around message, design, tactics, channel mix, etc.,
Optimize website and marketing channels to drive desired results
Use qualitative and quantitative sources of data to understand user behavior and provide data-driven recommendations to increase engagement and conversion
Understand the "WHY" behind the data and deliver actionable insights
Use an iterative approach to optimization, formulating new experiment ideas and hypotheses, while implementing winning results
Collaborate with cross-functional teams to ensure that optimization efforts align with the company’s overall marketing goals
Translate insights into actionable strategies and support cross-functional teams in decision-making with the ability to drive recommendations through to key stakeholders
Qualifications
You'll have…
5-8 years of testing, experimentation, customer analytics, or related roles at a globally recognized brand or agency
Bachelor's degree in business, statistics, economics, or equivalent experience
Strong data management skills – analytical, structured, ability to synthesize information and draw conclusions
Even better, you'll have…
Detailed knowledge of performance marketing, digital advertising platforms and tools
Preferred proficiency in PowerBI, SQL, Excel, and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)
Detail-oriented with the ability to manage multiple projects and deadlines
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, and prescription drug coverage
Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
Vehicle discount program for employees and family members, and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here.
This position is a salary grade 8.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Motor Vehicle Manufacturing
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