Performance Marketing Director

Overview

Across PepsiCo, we continue to build new capabilities that will be critical to achieving long-term, sustainable growth. The operating environment in which we do business is undergoing immense change, and it is imperative that we transform in ways that enable us to meet the future needs of our consumers. Digital technology is one such force of change, and the way we interact with consumers is evolving at a dramatic pace. As a result, DTC is one of the fastest-growing areas within the consumer products industry and represents a significant opportunity to accelerate growth for Gatorade going forward

About the Company:

Gatorade has been fueling athletes and those who value performance for more than 50 years. At our core, we are committed to delivering superior products backed by science that meet the evolving needs of today's athletes and fitness enthusiasts

Position Overview:

As the Performance Marketing Director, you will lead digital activation from concept to execution in alignment with the overall Gatorade commercial growth plan. You will be responsible for the digital marketing strategy across paid social channels, search marketing, SEO, email/CRM and organic strategy

This role is perfect for a dynamic, data-driven, and creative marketer with a deep understanding of the DTC landscape and a passion for sports and nutrition. This role will also be a pioneer in collaborating and sharing digital learnings with the broader Gatorade marketing function

Responsibilities

Demand Generation:

• Providing ongoing thought leadership on demand generation. Develop and execute a consumer centric strategy for driving demand, engagement and conversion through owned, earned and paid digital channels
• Develop and manage digital marketing budget, forecast and track spend in alignment with P&L goals
• Evaluate emerging technologies and provide critical thought leadership and perspective for adoption where appropriate
  
  

Partnership with the Media Agency:

• Overseeing & coordinating activities with the media agency alongside brand stakeholders
• Develop and leverage analytics, partnering with Brand and Creative teams to prioritize spend, build campaigns and develop relevant content
• Utilize data to develop segmentation recommendations to improve audience engagement and optimize conversion across all touchpoints
  
  

Management of Third-Party Platforms Relationships:

• Maintaining and nurturing relationships with third-party platforms
  
  

Scaling Affiliate Program:

• Drive growth and scale of affiliate program
  
  

Collaborate on the Year's Marketing and Promotions Calendar:

• With the brand, co-create and define ongoing marketing and promotions calendar
  
  

Driving CRM Revenue Outcomes:

• Collaborate with the brand to achieve CRM goals inclusive of email and SMS
  
  

Compensation & Benefits:

• The expected compensation range for this position is between $122,300 - $242,700
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period
• Long term incentive equity may be awarded based on eligibility and performance
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
  
  

Qualifications

• MBA preferred; Bachelor's degree in Business Administration, Marketing, or other related field required
• 10+ years of marketing experience with increasing responsibility and a proven track record of success
• 4+ years of experience leading and managing an internal team and external agencies/vendors
• Must be a proven large enterprise leader of Digital Marketing or similar role with consumer goods experience preferably in food, beverage or other consumable categories
• Experience in B2C and B2B professional sales sectors a plus
• Experience managing search engine optimization (SEO) is a plus including SEO content strategy, link building, and keyword strategy
• Must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution
• Exceptional analytical skills with a proven ability to work through data to find opportunities and actionable insights
• Experience owning and managing a budget, forecasting, and delivering on monthly goals
• Deep experience with all mainstream digital channels and the evolving social commerce landscape
• Exceptional leadership abilities with experience in managing cross-functional teams
  
  

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents

View PepsiCo EEO Policy

Please view our Pay Transparency Statement