Poland Marketing Lead
Hallow provided pay range
This range is provided by Hallow. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
- Work directly with the Marketing Team: As Poland Marketing Lead, you'll be working directly with and reporting to our Head of International and, later, our Poland General Manager. You'll also work cross-functionally across marketing, design, and our international pods to ensure alignment in social, LCM, Influencer, Brand, and International growth.
- Scale Paid Social: Your primary and most important goal is to support the Poland General Manager through optimization and scaling of our current Paid Social (Facebook and TikTok). You'll be an expert executioner with creative, audiences, and deep knowledge of these platforms.
- Expand Paid Search: You'll lead and manage Google and Apple Search efforts to optimize our current framework and find new methods and tests to drive better efficiency and more scale.
- Manage Creative Pipeline: You’ll assist the Poland General Manager with influencer relationships as we continually upgrade and round out our library of influencer-created content and user-generated content (UGC) to drive efficiency across our acquisition channels.
- Expand Paid Display Platforms: You'll lead and manage display platforms like programmatic DSPs and campaigns in Google Ads to optimize our current framework and find new methods and tests to drive better efficiency and more scale. You'll also expand our strategies on new display-like platforms such as OTT, CTV, etc.
- Channel Diversification: Outside the above, you'll have the opportunity to test new channels, avenues, and strategies to grow Hallow and our user acquisition efforts.
- Social Media and Lifecycle Marketing: Secondary to your primary focus on paid media, you will also assist in running our day-to-day presence across our Polish social media accounts, communicating with our user base, and driving growth through engaging social content. Finally, you’ll assist in executing our marketing strategy across lifecycle marketing (LCM) channels (Email, Push, and SMS) for our Polish markets. You’ll work on copywriting, translation, transculturation, and helping to navigate best practices/cultural differences in these markets for all our marketing communication.
- Mission: This work is incredibly humbling. Everyday we hear amazing stories and we get the pleasure of working on something that’s impacting lives.
- Ownership: You’ll play a central role in crafting and executing strategy for our entire Polish market. This will be a part-time role for at least the remainder of 2024.
- Growth: You’ll be a part of the startup journey from the beginning. Over the next couple of years we plan to expand the company significantly and we’ll need your help to set the tone for how we will expand the app across the French-speaking world.
- Flexibility: Hallow HQ is in Chicago but our preference is that this role is based in the EU. We want our Content Lead to be close to the people we are reaching! However, this role will also require some late afternoon/early evening work in order to maximize overlap with the U.S. Central Time Zone.
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Seniority level
Not Applicable -
Employment type
Contract -
Job function
Marketing and Sales -
Industries
Health, Wellness & Fitness
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