Product Data Analyst

It is an exciting time to be in the marketing world as emerging technologies, new methods of communication and dynamic consumer sentiment are transforming how companies communicate with consumers. Consumers are savvier than ever and are demanding more personalization, more access, and more privacy than ever before. Resonate is at the center of this transformation, disrupting old ways of marketing with our cutting-edge solutions based on A.I.-driven consumer data and intelligence platform.

Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering thousands of attributes that identify their underlying values, beliefs, and motivations. If you have been in the AdTech or MarTech industry and are looking for the opportunity to transform an industry, look no further than Resonate.

We are seeking a detail-oriented and technically skilled Product Data Analyst to join our team. This role is crucial for executing segmentation and custom modeling, ensuring the delivery of high-quality output, and providing essential post-sales support to guarantee the success of our products. The successful candidate will have a data-driven mindset, proficiency in Excel, SQL (Postgres and amazon Athena), spark/scala, python and be a self-starter capable of thriving in a fast-paced environment. They will also possess strong business acumen.

Primary Responsibilities:

• Run segmentation and propensity models, ensuring accurate and efficient processing.
• Maintain high standards of output quality by implementing rigorous testing and validation processes.
• Provide ongoing support to clients after delivery, addressing any issues and ensuring continued success.
• Continuously monitor and analyze the performance of deployed segmentation and models, making necessary adjustments to optimize results.
• Develop and communicate insights from data to various audiences.
• Maintain comprehensive documentation of segmentation, models, processes, and support activities to ensure transparency and continuity.
• Work closely with internal teams, including data science, engineering, product management, and sales, to ensure seamless product execution and client satisfaction.
• Execute projects with limited supervision by compiling, analyzing, and interpreting data, writing client reports, and constructing presentations.
• Collaborate with internal stakeholders on data collection and preparation, ensuring data is collected accurately and providing ad hoc statistical analyses as needed.
• Drive innovative thinking around methods to enhance our data offerings.
• Develop a deep understanding of clients' business needs and objectives, identifying opportunities to use data to enhance business outcomes and deliver value to clients.
  
  

Qualifications:

• Bachelor's or master's degree in data science, Customer Analytics, Computer Science, Statistics, Economics, Math, Business Analytics, or a related field.
• Minimum of 5 years of experience in a data analysis or operations role, preferably within the analytics or tech industry.
• 1-3 years of analyst experience.
• Strong technical skills in running and maintaining data models, particularly segmentation and propensity models.
• Proficiency in SQL (Postgres and amazon Athena), spark/scala, python, R and the Microsoft Office Suite, including strong Excel skills (lookups, graphing) and PowerPoint.
• Familiarity with Machine Learning Toolbox: Factor and Cluster Analysis, Decision Trees/Random Forests, Logistic and Linear Regression, Naive Bayes
• Knowledge of data visualization tools and techniques.
• Exceptional analytic skills with the ability to identify patterns and draw insights from multiple data sources.
• Knowledge of analytical methods focused on the identification of target consumers, optimization, and measurement, including attribution and lift.
• Excellent problem-solving abilities and attention to detail.
• Effective communication and interpersonal skills, with the ability to collaborate with both technical and non-technical stakeholders.
• Ability to manage multiple tasks and projects simultaneously in a fast-paced environment.
• Exceptional troubleshooting, problem-solving, and research skills.
• Enthusiasm for the practical application of statistical analysis to address business issues.
• Strong attention to detail.
  
  

Benefits

Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.

Location

At Resonate, we're proud to offer a flexible work environment that combines the best of both worlds. Our team is made up of talented individuals who collaborate seamlessly across physical locations, thanks to our innovative hybrid and remote work policies. Whether you're working from home or from one of our state-of-the-art offices, you'll have access to the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA with offices in New York City, and Washington, D.C. Be a part of the team that changes the industry!

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.