Product Marketing Manager
As the Product Marketing Manager, you will drive go-to-market strategy and execution within the US health system market. We are looking for someone who can dig into buyer pain points, the competitive landscape, and market trends to help craft compelling positioning, messaging, and communication strategies for all stages of the sales/marketing funnel.
What You’ll Do
Reasonable Accommodation
Best Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth and related conditions. If you need a reasonable accommodation in the application process - to access job postings, to apply for a job, for a job interview, for pre-employment testing or with the onboarding process - please contact Talent Acquisition at talent.acquisition@bestbuy.com.
To learn more about, view the “Know Your Rights” poster and Pay Transparency Nondiscrimination Provision HERE.PandoLogic. Keywords: Product Marketing Manager, Location: Boston, MA - 02108
What You’ll Do
- Develop and maintain positioning and messaging of Best Buy Health’s suite of products and services.
- Develop deep understanding of customer pain points and bring market trends and competitive analysis to the product and sales team to support the product roadmap and sales strategies.
- Produce high-quality external-facing content to support the go-to-market and marketing efforts, including sales presentations, solution guides, case studies and demo videos.
- Support content creation and advertising campaigns by providing messaging that will attract and engage prospects.
- 3-5 years B2B marketing experience
- 2+ years of experience in product marketing
- Strong writing ability
- Self-starter with ability to work in fast-paced work environment
- Understanding of the US healthcare market
- Cross functional collaboration and communication
- Strategic planning
- Market research and synthesis
- Competitive analysis
- Project management
Reasonable Accommodation
Best Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth and related conditions. If you need a reasonable accommodation in the application process - to access job postings, to apply for a job, for a job interview, for pre-employment testing or with the onboarding process - please contact Talent Acquisition at talent.acquisition@bestbuy.com.
To learn more about, view the “Know Your Rights” poster and Pay Transparency Nondiscrimination Provision HERE.PandoLogic. Keywords: Product Marketing Manager, Location: Boston, MA - 02108
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Hospitals and Health Care
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