Our client is seeking a talented Product Marketing Manager to join their sales team at an expanding growing K-12 EdTech company. As a Product Marketing Manager, you will craft competitive positioning for their innovative products and services, thus will need extensive K-12 experience. You will collaborate closely with cross-functional teams and their Marketing and Sales teams to develop campaigns, captivating collateral, and powerful sales tools that drive brand dominance and revenue goals.
Ultimately, being the heart of their mission in unlocking the power of literacy in every child.
Responsibilities:
Become the go-to expert on our product strategy, roadmap, and each product’s features, benefits, and value propositions, empowering the Marketing team with your knowledge.
Harness customer insights and market research to shape bold GTM strategies, including standout positioning, messaging, and audience segmentation.
Collaborate with our Product and Sales teams to manage a cutting-edge product sampling program.
Leverage their comprehensive product and services ecosystem to design upsell and cross-sell campaigns that resonate with segmented audiences.
Launch innovative, multi-channel marketing campaigns that spotlight new products and enhance the presence of existing ones, positioning each within their product Literacy Ecosystem to maximize its impact.
Requirements:
5 years of product marketing experience in a B2B environment, ideally within the education curriculum sector.
Proficiency in marketing technology, including HubSpot, Salesforce, and WordPress.
Experience in developing and managing an effective product sampling program.
Demonstrated expertise in leveraging unique value propositions to craft competitive product positioning.
Proven success in positioning products for upsell and cross-sell to diverse customer segments.
Bachelor’s degree in marketing, advertising, communications, or a related field. (Preferable)
This position offers an excellent opportunity for a driven professional to play a key role in growing a K-12 company.
🌎 USA
📧 Interested in applying? Please click on the ‘Easy Apply’ button or email me at maria.ramos@storm6.io
⚡ Storm6 is a specialist EdTech recruitment firm with clients across Europe, APAC, and North America. To discuss open opportunities or career options, please visit our website at storm6.io and follow the Storm6 LinkedIn page for the latest jobs and intel.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
E-Learning Providers and Education
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