Our Software client is in need of a Product Marketing Manager to join their team!
This Product Marketing Manager role is responsible for:
Owning the product marketing lifecycle
Developing and executing market strategies for new B2B SaaS products including market research, competitive analysis, positioning, messaging, and launching campaigns
Crafting compelling content across various formats including brochures, white papers, blog posts, case studies, and webinar presentations
Partnering with the sales and product teams to ensure alignment
Developing sales enablement materials
Championing product adoption with the US
Leveraging marketing analytics and customer data to understand market trends
Identifying buyer pain points and informing product marketing strategies
Collaborating with the broader marketing team
Ensuring a consistent and impactful message is resonating in all outreach
The successful Product Marketing Manager has:
5+ Years of experience in product marketing, within the B2B SaaS space is a huge plus
Proven track record of developing and executing successful go-to-market strategies for B2B products
Expertise in creating compelling marketing content across various formats
Strong understanding of the B2B buyer jouney
Experience collaborating with sales teams to drive product adoption
A passion for SaaS and a strategic mindset
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Software Development
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