Product Marketing Manager (Makeup)

Overview

We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 9 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.

At Glossier, we’re building a modernized Product Marketing discipline: bringing together the best of traditional Product Marketing with a brand-focused, community-driven, omnichannel approach. This role will report to the Senior Manager of Product Marketing, support the development of the function and team, partner with Product Development, and help to build category and product-specific strategies to grow the Glossier brand globally.

6 Month Expectations

• Assist in the management, development and implementation of the product portfolio and product marketing strategy
• Work closely with the Senior Manager of Product Marketing in developing global strategies for our makeup and balms categories, subcategories, and hero products. This will include distribution and growth strategies, and potentially bringing hero products into markets ahead of the full brand.
• Proactively provide input into the development of global/regional marketing product and support calendars
• Collect and analyze emerging/future trends, sales trends, category shifts, COG changes, market intelligence, and competition
• Assist in presentation preparation for various senior management meetings; initiate and manage cross-functional meetings as needed on behalf of the Product Marketing team
• Support our community-driven listening approach through the management of an internal community platform
• Support wholesale expansion through continual product and category growth analysis to influence assortment strategy and brand direction
  
  

12+ Month Expectations:

• Track and follow-up on forward-looking category and product activation calendars, working cross functionally to support strategic priorities to grow the core business globally
• Support the team with ideating and leading process improvements around project management
• Standardize Product Development briefs and key marketing inputs into the development process, e.g., consumer / community insights, claims that matter, conceptual copy, product overviews, pricing, launch dimensioning, etc.
• Contribute to building a long-term innovation pipeline with key strategic partners, leveraging consumer insights, community feedback, CRM data, and industry / societal / technical trends to provide data-based recommendations for innovation and newness to our product portfolio as well as recommendations for core makeup activations
• Support and drive the makeup category strategy for 2026 and beyond (inclusive of potential international expansion activity), partnering with PD on product concepts that execute on that strategy, defining how they fit within the Glossier portfolio, the point of difference in the market, positioning and approach
• Champion how we further educate on product to build sustained product recognition, product replenishment and loyalty
  
  

Qualifications

• 4+ years relevant work experience in product marketing, specifically within the color makeup category
• Is a self-starter, able to take initiative, and work both independently and collaboratively
• Ability to think both strategically and tactically with exceptional attention to detail
• Strong visual and verbal presentation skills; ability to present to small and large groups comfortably, including management and at the executive level
• Demonstrated ability to work in ambiguous situations
• Strong ability to manage and organize complex projects with multiple stakeholders, work streams, shifting priorities and deadlines
• Proactive in reaching out to cross functional team members to problem solve and keep projects moving forward
• Proven track record of taking ownership and driving results
• Aptitude for thinking strategically and analytically, with a results-driven mindset. Able to understand that we’re looking at the forest, but also which trees are important.
• Aspiring marketer who is agile and believes there are always better ways to do things and isn’t afraid to take initiative
• Passionate about beauty with a curative lens on innovation and market and industry trends
• Responsible, accountable, organized, and have the ability and potential to assume increased responsibility in handling a multitude of detail-oriented projects at one time
• Intensely curious human being - always asking questions and trying to understand the deeper ‘why’
• Ability to translate insights into actionable and strategic recommendations
  
  

NOTE: Glossier requires all newly-hired employees whose job responsibilities require them to work from a Glossier office or retail location or require them to travel, work in person with vendors or others or participate in creative productions to be fully vaccinated against COVID-19. Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.

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We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.