Ookla® is a global leader in connectivity intelligence, offering unparalleled network insights through the combined expertise of Speedtest®, Downdetector®, RootMetrics®, and Ekahau®. Ookla’s complementary datasets combine crowdsourced and controlled, public and private collection methods, QoS and QoE metrics, and more to unlock correlations and actionable insights — helping organizations optimize networks, enhance digital experiences, and create better connected experiences for end-users.
Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who love solving problems, are motivated by challenges, and enjoy turning clever ideas into exceptional products. When you work for us, you are using Ookla data and insights to advance our mission of better connectivity for all.
We are looking for a creative, collaborative, and strategically-minded Product Marketing Specialist to join our team. This role will serve as a critical link between Product, Sales, and Marketing and help ensure that we deliver the right solution to the right audience with the right message at the right time.
You might be perfect for this role if you:
Are a go-to source for creating compelling go-to-market planning and materials
Like crafting campaigns that make prospects and customers want to learn more about our solutions (Hubspot expertise is a plus but not essential)
Excel at translating complex topics or data into approachable and easy-to-digest messaging
Want to work in a tech space with Products that are designed to help improve connectivity for all
The ideal candidate will be self-directed and a proactive problem solver, while also valuing teamwork and collaboration. A background or interest in the telco industry is a plus but not a requirement.
We are committed to providing you a flexible work environment where individuality, fun, and talent are all valued equally. If you consider yourself innovative, adept at collaboration, and you care deeply about the work you do, let’s chat!
Expectations for Success
Develop and promote product marketing resources including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products
Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions
Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals
Facilitate cross-departmental trainings to ensure messaging consistency and discipline
Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across Ookla's global teams
Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches
Manage social media channels, create content calendars, and monitor performance metrics to optimize results
Provide ongoing support to keep product collateral and sales enablement resources up-to-date
Support as necessary additional initiatives driven by the Product Marketing team
Requirements
We are looking for the right person, not the exact list of requirements. If you believe your life experience has prepared you for similar challenges, we’d like to hear from you.
2-3+ years experience in marketing, communications, or a related field
Excellent business writing skills with experience crafting compelling messaging for technical products
Familiarity with product marketing principles, techniques, and best practices
Experience managing social media content across platforms
Experience building out product marketing campaigns
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Team player with strong interpersonal skills and the ability to collaborate effectively across departments
Creative thinker with the ability to generate innovative marketing ideas and strategies
Experience working in B2B marketing not required, but a plus
Experience in the internet or telecommunications industry not required, but a plus
Hubspot expertise is a bonus but not essential
Proficiency in marketing automation tools and CRM systems not required, but a plus
Successful completion of a background check
Benefits
We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. We offer a comprehensive benefits package, including (but not limited to):
You will have the best hardware, software, and tools available for you to do your work, and we provide excellent flexibility for working remotely as time and responsibilities allow. To promote your success and growth we offer educational opportunities, and anti-racism and LGBTQIA+ resource libraries, team activities, and many more.
We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. Ookla has great benefits including competitive compensation and paid time off. We make sure you have the best hardware, software and tools available for you to do your work.
If you’re passionate about joining the work we’re doing, we welcome your application and encourage applicants with both traditional and non-traditional experience that makes them an excellent candidate for the role. We strongly believe diversity of all kinds makes us better. We are an equal opportunity employer actively working to build an inclusive workforce at all levels of the company. [Read our latest diversity report from our parent company here.] Ookla is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law.
We want to ensure candidates have everything they need throughout our application and hiring process. If you have any individual needs related to disability or accessibility, we encourage you to contact <[email protected]> and let us know how we can best accommodate you.
As required by applicable Pay Transparency laws, Ookla provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $60,000 /year up to $80,000/year.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Technology, Information and Internet
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