Product Strategy & Operations Manager, Creator Monetization - New York

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization to empower and inspire advertisers, creators, and other third parties in the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence. We aim to drive and lead technological innovation in the ads tech and creative industry, powering products and driving value for our clients, creators, and the whole ecosystem.

The Ads Creative team is looking for an experienced Product Strategy Operations Manager who will be responsible for providing strategic and operational support throughout the product development lifecycle, ensuring success across key products and business initiatives within the creator marketplace. You will work closely with the product management team on strategy, problem-solving, and identifying how to build the product at scale.

Responsibilities:
- Own the product operations for TikTokOne (Creator Marketplace) with a focus on creators and agencies.
- Define the creator growth strategy, breaking down key metrics and initiatives to strengthen creator payout (creator monetization).
- Develop creator growth and full-lifecycle operational systems with a deep understanding of short video content ecosystems. Drive rapid and sustainable development of creator scale and quality.
- Partner with talent agencies and creator marketing agencies to onboard and incubate creators at scale.
- Work closely with Product and Algorithm teams to influence product development on creator marketing solutions and management tools.
- Drive awareness of the TikTokOne platform through multiple marketing and growth initiatives.

Qualifications

Minimum Qualifications:
- 4+ years of creator/content marketing or product operation experience in digital advertising.
- Strong knowledge of the creator economy and experience building relationships with talent agencies (or direct talent agency experience).
- Self-starter with strong project management skills. Ability to grasp the core context, identify key risks, and collaborate with all parties to achieve goals in a fast-changing environment.
- Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial-and-error iterations, and constantly improving.
- Strong communicator and team player. Comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Thrives in a work environment with diverse cultures.

Preferred Qualifications:
- Strong knowledge of creator marketing dynamics from either top creator marketing agencies, talent management agencies, or creator marketplace platforms.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $290000 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​