Region Manager
Position Summary
Lead all sales generating activities with bottlers and retailers in an assigned territory. Drive the bottler business results and implementation of our joint business plans with our bottling partners while leading a local field sales team. Manage and influence bottler sales and execution and implementation of national and local marketing programs that will drive market share and exceed budget targets. Accomplish through effective bottler management skills, people leadership skills, solid market execution skills, and the ability to develop strong relationships.
Essential Job Functions
Lead all sales generating activities with bottlers and retailers in an assigned territory. Drive the bottler business results and implementation of our joint business plans with our bottling partners while leading a local field sales team. Manage and influence bottler sales and execution and implementation of national and local marketing programs that will drive market share and exceed budget targets. Accomplish through effective bottler management skills, people leadership skills, solid market execution skills, and the ability to develop strong relationships.
Essential Job Functions
- Lead market sales team to achieve annual business plan. Development of joint business plan, execution of quarterly sales and marketing initiatives, and identify opportunities and measure performance indicators within the assigned geography.
- Manage high level bottler relationships with sales center leadership within our bottlers. Implement Monster Business Unit and Division priorities with their specific sales and distribution centers.
- Retail selling (outlet level) aligned against quarterly strategic initiatives focused on innovation, distribution, displays and cold/ambient equipment placements. Sales are accomplished in conjunction with bottler partners in the trade together or through influencing bottler actions.
- Conceptualize and apply a sales strategy to target key markets and establish a dominant presence in the region; Develop and execute promotional programs and activities with key partners
- Manage sales forecasts and budgets to achieve established goals to deliver profitable growth for assigned region and manage sales reporting obligations in a timely manner to include frequent sales updates, pricing surveys, etc.
- Partner with marketing on developing local or national initiatives, product launches and sales estimates and work with internal departments to implement customer agreements, increase revenue, and address Customer needs; includes working closely with senior management
- Keep abreast and report on products, category, innovation, market conditions, competitive activities, advertising and promotional trends. Ensure that costs are controlled and monitored, including ensuring that the Accounts Receivable objectives are met, and budgets are not exceeded
- Identify opportunities to improve customer support, including supply chain efficiencies and complete comprehension and utilization of all MEC tools (CRM) and capabilities to maximize productivity and results in their assigned market. This would include but not be limited to surveys, training tools, sales data software, asset allocation, and internal social platforms
- Lead and develop Region crew drives, market audits, company meetings and events, sampling initiatives plus local retail meetings. Duties would include planning, communicating, executing, and owning all facets of sales events. Additional duties may include set‐up, tear‐down, customer hosting, sales presentations, and additional responsibilities.
- Business Administration, Marketing, Finance or related field of study.
- More than 5 years of experience in a retail, bottler, and distributor sales environment
- Computer Skills Desired: Proficiency using Excel, Word and PowerPoint
- Be at least of 21 years of age and maintain an acceptable driving record
- Forecasting, experience with Nielsen, Information Resources Inc (IRI), and other sales reporting systems
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Sales and Business Development -
Industries
Food and Beverage Services
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