Senior Art Director - Beauty / Skincare (Brand)

Role Overview

Our award-winning, rapidly growing, sustainable beauty and skincare brand client is seeking a brand focused Senior Art Director who will be responsible for the development of 360 Campaigns across the Brand category – taking work from concept to final execution under the leadership of the CD and ACD within that category. You will partner closely with the entire Brand team and will take the lead in translating marketing objectives into key visual comps, full funnel moodboards, and lead work into pre-production and through production. You will work closely with the photo + film production teams to plan, organize and art direct shoots, deliver selects to stakeholders and oversee retouching and editing across the campaign. This individual will deliver full funnel 360 GTM campaigns – leading internal category design teams and collaborating cross-functionally with category counterparts in Copy, Marketing and VM.

Overall Responsibilities:

• Generate clear visual ideas and concepts in tandem with the catgory leads and ACD/CD.• Stay on top of all visual trends and maintain best practices – both for the industry and by touchpoint to meet audiences where they are and to develop breakthrough creative within the category.

• Concept, execute, and deliver photo and video assets that satisfy campaign objectives and tone, highlight product efficacy, brand-DNA and storytelling. Produce sketches, moodboards, and storyboards, including mocks and comps, to visualize ideas prior to shooting.

• Prepare shot lists, work with photographers and producers on all details of execution including

locations, props, wardrobe and casting.

• Identify outside vendors (artists, stylists, animators, etc.) that are needed to execute a campaign or to scale a production across the funnel. This position will manage the creative aspects of the collaboration and is responsible for ensuring the work ladders up to the initial concept and that all brand codes are respected and will loop ACD/CD into key milestones through development.

• Art direct photo shoots – end to end, working with producers, stylists, photographers to turn

the concept into a suite of assets under leadership ACD.

• Oversee post-production selects, image retouching, and film editing. Set usage standards to

ensure that that all creative is brought to market as intended.

• Lead design teams through execution of 360 GTM assets, overseeing all details of the campaign in partnership with the category mangers in both copy and marketing. Ensure brand design standards are upheld, style guide is adhered to and that all layout problems are solved creatively while remaining on brand.

• Intake high level feedback, interpret and cascade direction to lead design teams to the best

solutions.

• Organize, strategize, and formalize the delivery of completed work so that executional teams

(who will translate assets for other market needs) are set up for success.

• Partner with project management teams to ensure work is delivered to executional teams

according to their various market needs.

Job Requirements/Qualifications:

• BA/BS/BFA degree in Graphic Design and/or Packaging Design.

• 10+ years experience working in relevant field, beauty experience is required.

• Software requirements: Illustrator, Photoshop, Indesign. 3D rendering software is a plus.

• Deep knowledge of the packaging world – experience and expertise in concepting packaging programs (primary and secondary), print production, dielines, color modes, etc.; but similarly comfortable thinking in a 360 mindset.

• Master graphic technician: concerned with resolutions, color, size accuracy and production values.

• Career track record that shows a strong ability to lead teams – direct reports and cross-functionally.

• Strong communication skills with ability to articulate ideas clearly and concisely – ability to provide and receive constructive feedback that is necessary to improve creative.

• Ability to be flexible and work in a fast-paced environment.

• Thoughtful, empathetic, and positive attitude with infectious personal drive that energizes others.

• A proactive, self-starter work ethic with the ability to operate independently within a small team.

• Must be highly collaborative with the ability to understand the objectives of all cross-functional partners and work toward solutions that meets that need and upholds the creative integrity of the brand.